How to Market Your Web Site Without Marketing CostsWritten by Neil Armand
The Internet currently reaches more than 800 million users around world. This makes your potential for exposure much higher than with traditional forms of media. The worldwide online commerce has reached $6.8 trillion by 2004. Companies and individuals today can leverage massive reach of Internet and promote their organizations, products or services to global market without substantial marketing costs.There are numerous ways you can promote your site to enhance prominence, drive targeted traffic, and get worldwide exposure for your organization. Check out Free Resources section at http://www.newideatrade.com. Several free tools are listed here that will enable you to promote your business and website. It includes links for getting listed on leading search engines, directories, and online yellow pages, getting Web awards for your site, earning advertising revenue from your web site, free electronic magazine and Weblog publicity, press release distribution tips, free viral advertising tools, and web site translation tools. Internet search is one of most effective marketing tools for attracting customers to your business. Leading search engines and directories put your web site in front of millions of consumers. You can register your site on most search engines and directories for free. NewIdeaTrade.com’s Free Resources section provides direct links to registration page of more than 1000 search engines and directories. Sending a press release is one of most effective ways to generate free publicity for your business. Just one mention of your business in any of your industry's major publications can bring thousands of targeted prospects to your site and increase your sales. The media directory located at Free Tools section of newideatrade.com contains contact information for more than 20,000 print and electronic media outlets.
| | Specialized Mailing Lists Make All the DifferenceWritten by Joy Gendusa
If there is one thing I can’t say enough it is that most important part of your mailing campaign is your mailing list. It is vital that you put right amount of energy into learning about lists – who to mail to – so that your mailing efforts aren’t wasted. There are a few different ways that you can get an adequately targeted list.As always first step is to determine who your target market will be. Should you market to consumers or businesses? For this example consider that your product is a set of home woodworking tools. This should be marketed to consumers because it is not an industrial grade product. Good, now we have narrowed it down to only 291,324,219 people in US. As a minimum, your mailing campaign should send to same names three times. So all you have to do is send out 873,972,657 postcards at $0.185 per piece & you get point. We need to narrow it down some more. So how do you accomplish narrowing of your list? Many factors can be considered, including age, gender, zip code, annual salary, profession and number of children are some of more common qualifiers. It may take a while to figure out what combination works for your specific product. Don’t worry about political correctness when considering whom you should mail to. It is perfectly acceptable to test certain lists that may be considered "stereotypical". Many times these lists will work well. But you never know until you test them. A special eye cream would go to women over 40, right? You need not worry that you’re targeting “older women” or that 40 is no longer considered old. No matter how great an idea you have about a certain market, ALWAYS DO A SMALLER TEST MAILING FIRST! Average test mailings run around 1000-1500 names. Once you see acceptable returns on smaller mailing then you can jump in with larger numbers. You may think 40+ is a good age to start with eye cream, but you may get better results purchasing age 50+. Test test test!
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