Another way to promote your Web site and to enhance credibility of your organization is to get national and international Web awards. NewIdeaTrade.com’s free directory includes direct links to submission page of more than 100 award sites.

An effective way to market your business is to write guest articles for ezines (electronic magazines). If you can share your knowledge by writing articles, you can provide ezine publishers with useful content while promoting your business for free through biographical data at end of your article with links to your Web site. Publishing articles also improves search engine rankings because one of important factors in ranking high in search engine results is link popularity. Another innovative way to market your website is to publish articles on blogs. Weblogs or blogs are online journals or diaries that allow you to publish your articles on an ongoing basis. You will find direct links to submission page of more than 300 electronic magazines and over 100 weblogs at Free Tools section of newideatrade.com.

Additional information on how to market your Web site is available at http://www.newideatrade.com.

Sometimes, like with our home woodworking tools, you have a product or service that you are not comfortable that you can adequately narrow your list by normal qualifiers. You can make certain assumptions about people who are woodworking hobbyists: Mostly Male, Probably Homeowners, but what else do you really know? At this point you may want to consider using a privately "managed" list. These lists are going to cost more per name but will give you a much better way of pinpointing possible customers. For example you could order subscriber list for Fine Woodworking Magazine. The cost per name would be $0.095 per name compared to normal average cost of $0.05 per name. These names are nearly double cost, however you are guaranteed that all of names you get are for people interested in woodworking and therefore are much more likely to be interested in your product. With “women over 40” example – some may be wrinkly and some may look quite young and aren’t even thinking of eye cream yet.

Managed Lists are not appropriate for all situations, but can be a major help when a very specific target is needed. Don’t fret over extra cost, more targeted names will undoubtedly show greater overall returns in end.

The purpose of special mailing lists is to target a specific type of customer for your specific type of business. The eventual end result is more customers and a better bottom line. And this is what we all want, right?