How to Market Your Web Site Without Marketing Costs

Written by Neil Armand


Continued from page 1

Another way to promote your Web site and to enhancerepparttar credibility of your organization is to get national and international Web awards. NewIdeaTrade.com’s free directory includes direct links torepparttar 119735 submission page of more than 100 award sites.

An effective way to market your business is to write guest articles for ezines (electronic magazines). If you can share your knowledge by writing articles, you can provide ezine publishers with useful content while promoting your business for free through biographical data atrepparttar 119736 end of your article with links to your Web site. Publishing articles also improves search engine rankings because one ofrepparttar 119737 important factors in ranking high in search engine results is link popularity. Another innovative way to market your website is to publish articles on blogs. Weblogs or blogs are online journals or diaries that allow you to publish your articles on an ongoing basis. You will find direct links torepparttar 119738 submission page of more than 300 electronic magazines and over 100 weblogs atrepparttar 119739 Free Tools section of newideatrade.com.

Additional information on how to market your Web site is available at http://www.newideatrade.com.

Internet Marketing Professional Global Commerce & Communication, Inc. Telephone: 320-253-3139 URL: http://www.gcchq.com


Specialized Mailing Lists Make All the Difference

Written by Joy Gendusa


Continued from page 1

Sometimes, like with our home woodworking tools, you have a product or service that you are not comfortable that you can adequately narrow your list byrepparttar normal qualifiers. You can make certain assumptions about people who are woodworking hobbyists: Mostly Male, Probably Homeowners, but what else do you really know? At this point you may want to consider using a privately "managed" list. These lists are going to cost more per name but will give you a much better way of pinpointing possible customers. For example you could orderrepparttar 119734 subscriber list for Fine Woodworking Magazine. The cost per name would be $0.095 per name compared torepparttar 119735 normal average cost of $0.05 per name. These names are nearly doublerepparttar 119736 cost, however you are guaranteed that all ofrepparttar 119737 names you get are for people interested in woodworking and therefore are much more likely to be interested in your product. Withrepparttar 119738 “women over 40” example – some may be wrinkly and some may look quite young and aren’t even thinking of eye cream yet.

Managed Lists are not appropriate for all situations, but can be a major help when a very specific target is needed. Don’t fret overrepparttar 119739 extra cost,repparttar 119740 more targeted names will undoubtedly show greater overall returns inrepparttar 119741 end.

The purpose of special mailing lists is to target a specific type of customer for your specific type of business. The eventual end result is more customers and a better bottom line. And this is what we all want, right?

Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets with others. For more free marketing advice, visit her website at www.postcardmania.com.


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