How to Make Your Brochures The Ultimate Sales WeaponWritten by Brett Curry
“How brochures can help you stand out from competition, close deal, and even build repeat business.” Most brochures are nothing more than a collection of a few pictures and a few details about a business. However, brochures can be used as powerful tools that distinguish your company from your competition, further sell prospects on your product or service, and even build repeat business. Here are a few things to keep in mind that will turn your brochure into a powerful sales tool. 1.Focus on your customer. Most brochures are written with focus on company. When this happens brochure can sound braggadocios. You must remember that customers care little about your business. They are only interested in their fulfilling their own wants and needs. So talk about how your product or service meets their wants and needs. Focus on customer and they will love you and they will reward you by making a purchase. 2.Present your case. As long as you write everything with your customer in mind it is important to show how your prospect how you outperform your competition. Be specific here. If you are faster than a competitor, tell how much faster you are and translate that into benefit it will bring to customer. If your product is of better quality than your competitor, tell why it’s of better quality and what that will mean to customer. By doing this not only will you be persuading prospects to do business with you for first time, you’ll also be preventing them from doing business with a competitor in future.
| | Does Your Brochure Pass the Test – Or Is It Headed for the Trash?Written by Brett Curry
The decision on whether or not someone will read your brochure is usually decided in first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will you move your prospect closer to sale? There are really only two key elements that will determine how well your brochure is received by prospects. These two elements will ultimately make difference in your brochure being a tool that makes you money, or just something else that costs you money. What are those two all-important elements: 1. Image or look 2. Message This is part 1 in a two-part article. In part 1 we will discuss what you need to ask for from your printer to make sure that your brochure looks top notch. Here are 5 things you should keep in mind when you are evaluating your layout and your printer. 1.Choose Offset Printing. Offset printing is a type of printing that causes ink to become a part of paper. Offset printing creates a rich, vibrant look that digital printing can’t touch. Offset printing isn’t all that common because good Offset printing presses cost in millions of dollars. 2.Choose Thick Paper – preferably 100# Glossy. If your brochure is too thin or too light-weight it might appear cheap. You don’t want that impression to be transferred to your business. The most common paper weights are 70# and 80#. 100# is a little less common which makes it stick out. Plus, 100# feels heavy and high-quality. Glossy paper takes look of quality up a notch.
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