3.Give a special incentive that’s only good with brochure. One way to ensure that your brochure will be kept and used is to put a special offer on it. This offer could be for a discount, a FREE report, membership into a VIP program, or any thing else that might appeal to your prospect. With a special offer on your brochure it will become much more valuable to your prospect and will decrease likelihood that a prospect will throw brochure away.

Most companies that use brochures aren’t getting maximum result possible from them. By following these three simple steps you can turn your brochure into ultimate sales weapon.

3.Add Aqueous Coating. While this isn’t industry standard, aqueous coating adds a layer of style to your brochure. Plus it causes colors to “jump” off page so to speak. It makes whites appear whiter, and so on. Ask your printer if they offer aqueous coating. If it doesn’t cost very much to upgrade, it’s worth it. There are a few printers out there that offer aqueous coating FREE.

4.Use Full Bleed. Full Bleed is a print term that simply means colors run to edge of page. Some printers charge extra for full bleed, some don’t. If your brochure is not full bleed it will leave a border of white around edges that looks a little amateurish.

5.Ensure a Consistent Look. Your brochure should fit into a well designed marketing campaign. It should have a similar look and message as your postcards, flyers, reports, business cards, etc.

In part 2 of this article we will discuss all important issue of message.