Today I am going show you exactly why some your customers may not be buying from you, and what you can do to gain their business.What State are Your Customers in?
Arizona? New York? Motivated? Drowning in Debt? Ready to Make a Change? Ready to Start Their Own Internet Business?
If you don't know what state of mind your customers are in, you may be marketing in
wrong Zipcode!
Marketing on
internet can be very volatile. One day you may make a ton of sales, and
next day you may get nothing. Sometimes I send my newsletter out and wonder if anyone is really reading what I am writing.
Then I will generate some great sales, get some positive feedback from subscribers who really appreciate my newsletter, and all is well. Hey making sales on
internet gives me a great rush. Who says money doesn't make you happy! You've heard
famous quote: "I've been rich and I've been poor....and rich is better!"
That is why consistently putting your message out to your customers is a must. This is
only way to catch them on
day that they are ready to buy.
When you make a sale many variables have to be in place and they differ for every customer. Customer A responds to your ad, likes
product, has been looking for that type of product, and has
money for that product, and has decided to buy that product because of
perceived value of
product that you are offering. Any step along that path can avert
sale.
To make
sale you must have:
Right Market: Targeted Customers Right Ad: Gets
customer to seek more info Right Product: Fulfills a need that
customer has Right Price: The customer has decided to buy Right Time: The customer has
money and wants
product
Bingo! You just made
sale.
However, just because
customer does not buy today, does not mean that they are never going to buy. It depends a lot on what is going on in their life.