How to Increase the Power of Your Testimonials by 500 Percent

Written by David Seitz


Are you using testimonials in your marketing? If not, you are missing one ofrepparttar most successful forms of marketing ever used. Adding a testimonial to your current marketing material can not only increase your sales, but more importantly, increase your credibility!

Adding testimonials can greatly increaserepparttar 121796 power of your marketing program, if done correctly. Done correctly? How hard can it be to add a testimonial, you say? Read on and learn how you can increaserepparttar 121797 power of your testimonial by ten-fold and avoidrepparttar 121798 most common marketing mistake many top oline sites make.

Browse around some of your favorite websites and see how many testimonials from satisfied customers are prominently displayed. I bet many of them are lackingrepparttar 121799 most important part. Contact! How many times have you come across a page full of testimonials that are listed likerepparttar 121800 following example:

Great products and services! I will recommend you to everyone I know. Your services are fantastic. D.S. - Wilkes Barre, PA

Wow, that's believable...Not! Who is D.S. and why should I believe this person? When you are using a testimonial on your site, or for any form of marketing for that matter, include as much information aboutrepparttar 121801 person as you can.

It's All in the State of Mind!

Written by Kris Stringham


Today I am going show you exactly why some your customers may not be buying from you, and what you can do to gain their business.

What State are Your Customers in?

Arizona? New York? Motivated? Drowning in Debt? Ready to Make a Change? Ready to Start Their Own Internet Business?

If you don't know what state of mind your customers are in, you may be marketing inrepparttar wrong Zipcode!

Marketing onrepparttar 121795 internet can be very volatile. One day you may make a ton of sales, andrepparttar 121796 next day you may get nothing. Sometimes I send my newsletter out and wonder if anyone is really reading what I am writing.

Then I will generate some great sales, get some positive feedback from subscribers who really appreciate my newsletter, and all is well. Hey making sales onrepparttar 121797 internet gives me a great rush. Who says money doesn't make you happy! You've heardrepparttar 121798 famous quote: "I've been rich and I've been poor....and rich is better!"

That is why consistently putting your message out to your customers is a must. This isrepparttar 121799 only way to catch them onrepparttar 121800 day that they are ready to buy.

When you make a sale many variables have to be in place and they differ for every customer. Customer A responds to your ad, likesrepparttar 121801 product, has been looking for that type of product, and hasrepparttar 121802 money for that product, and has decided to buy that product because ofrepparttar 121803 perceived value ofrepparttar 121804 product that you are offering. Any step along that path can avertrepparttar 121805 sale.

To makerepparttar 121806 sale you must have:

Right Market: Targeted Customers Right Ad: Getsrepparttar 121807 customer to seek more info Right Product: Fulfills a need thatrepparttar 121808 customer has Right Price: The customer has decided to buy Right Time: The customer hasrepparttar 121809 money and wantsrepparttar 121810 product

Bingo! You just maderepparttar 121811 sale.

However, just becauserepparttar 121812 customer does not buy today, does not mean that they are never going to buy. It depends a lot on what is going on in their life.

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