How much more credible do you think above testimonial would be if it had full name, email address and URL, if available, of author? Ten times or more! If you are concerned about people blasting your customers with email asking about your business, don't be. Most people will not bother to email them. Just fact that they could is all support your testimonial needs.

When you receive a testimonial from a customer or a happy visitor, respond and thank them! Ask them if it would be okay to use their kind words on your site. Be sure to tell them you will give them full credit for their testimonial with a link.

Leery about asking for your customers' permission?

Most people will be glad to let you post their testimonial. In fact, I bet most would appreciate link. Always ask before posting comments on your site or including them in your marketing material.

You will be surprised at how far a testimonial can go in eyes of your prospects. One great bonus is fact that there is absolutely no cost! Nothing beats a personal recommendation.

I hope you re-evaluate your use of testimonials and if you have never used them, start. They could make you rich!

Case in point. Spring is coming, people are starting to think about summer clothes and swimming suits. Maybe they have acquired a Dot.com butt this winter. An ad comes out on TV about a fitness system that can re-shape your body in as little as 12 weeks. You see before and after, you see how this changed person's life. You are sick of being overweight, and you need to take action now! BAM! They just got sale.

But why wouldn't people buy right now? May be they don't need to lose weight. Maybe they do, but are in denial. Maybe they don't care. Maybe they are not ready to make changes right now. Maybe they don't have money. Maybe they just lost their job. Maybe they don't believe product will work. Maybe they just figured out how much they owe in taxes this year. Maybe they forgot to write down telephone # or URL. Maybe they just got their VISA bill and are "Not Going To Buy One More Thing!"

People buy now because you offer a solution to their immediate problems.

So Maybe:

Their Boss is a jerk and they are ready to start their own online business right now. Their listserver just crashed and they have to send their newsletter out tomorrow. Or maybe they are ready to create their own info product. Maybe they need a reliable webhost right now. Maybe they are ready to lose weight right now. Maybe they are ready for your product right now.

You never know when your customers are going to be ready to buy. But you can always be ready to sell. Get your products and services in front of your targeted customers consistently and it will pay off. Test and Track your advertising efforts very closely so that you can give your customers what they want. Find out for yourself what they want, and give it to them.