Write a free article and submit it to all ezines you can gain access to in your niche market.

No matter how inexperienced you may think you are, believe me, you can always come up with something that someone else doesn't know. There are literally millions of people that would like to know what you know (or can find out). For more help visit:

Top Seven Tips for Writing Articles on Internet http://www.bookcoaching.com/freearticles/article-21.shtml

Charles Kangethe (c) Copyright 2004

Here's a simple way to use "No Results, No Pay" radio advertising and build traffic for your website.

Step #1 - Understanding "PI" - Per Inquiry Advertising.

Radio has a unique advertising format known as "PI" or per inquiry advertising.

"PI's" main benefit is that your commercial is aired and you ONLY PAY for inquiries phoned into station from listeners !

Inquiries are in form of callers asking for more information. The radio station counts each caller, and re-directs them to your web site address.

Step #2 - How To Start a "PI" Campaign.

Find a good directory of all commercial radio stations where you intend to advertise.

Some sample Internet resources :

http://www.mediauk.com - UK http://www.web-radio.fm - USA http://www.radiodirectory.com - International

Other online resources can be found by searching for keywords like "Radio Directories."

Alternatively, visit your library and in references section ask for Yearbook of Independent Local Radio Stations.

Note details such as :

* Ad manager's names, * Telephone numbers, * e-mail addresses * Programming and schedules

Listener profiles :

* Age, * Income, * Sex, * Location.

Step #3 - Decide on Strategy and "Wanted Response."

Before you contact radio stations, be clear on strategy, goals and have your draft commercials in outline.

* Are you advertising a product offer at your website ?

Specify product details fully to avoid paying for "tyre kicker" inquiries.

* Is your "Wanted Response" to build an opt-in list ?

Decide how you will entice visitors to your web site. Will you offer FREEBIES, or a competition of some sort ?

* Are you advertising for market research purposes ?

Tell listeners how and why they should participate.

* Decide how much you are prepared to pay per inquiry.

Step #4 - Use Your Strategy To Build A "PI" Proposal

Two aims in this step :

* Make it as easy as possible for station to schedule your commercial.

* Negotiate lowest Per Inquiry cost during best advertising time slots.

Keep in mind :

* Listener profiles you want to reach. * Times you want your advert to go on air. * Which commercial will best deliver your "Wanted Response".

Write to ad manager by e-mail or normal mail. In your letter :

* Introduce yourself. * Inform them this is a "PI" Per Inquiry advertising proposal. * Inform them you of what you are trying to achieve, refer to your strategy. * Detail your product or service prices and how much you are considering paying for each inquiry.

--------------------------------------------------------- Sidebar If your "Wanted Response" is not selling a product, you must pay for inquiries out of your "own pocket". Negotiate a keen cost per inquiry !! ---------------------------------------------------------

* Explain how you will handle all administration

For instance writing commercial Outline, handling product fulfilment, dealing with refunds and product support questions.