In this age of information, you can learn anything you are interested in by searching internet. Just do a search on your favorite search engine (mine is www.google.com) for information on your subject. Read and digest all information you can, then write your article.

Keep your article concise and to point. Look at my first sentence. My point is getting traffic to your new website.

Once you have your article written include a resource box at end of it that tells who you are and where reader can find out more information about you and your website or product. See mine below.

Thanks for your attention and happy marketing.

This is practically *FREE* advertising, because you only pay for referrals once a sale is made !

Step #5 - How To Deal With Radio Ad Managers

If you do not hear back within a few days, call station.

Commercial radio is a busy environment. Be prepared to explain yourself and answer questions quickly and clearly.

Radio ad managers are always looking for advertisers. That is their job and advertising fees are lifeblood of Commercial Radio.

However, "PI" is not only money earner for stations, so be prepared for a polite but cool reception.

If this happens, pick another station and start process again.

The rewards of a successful "PI" campaign will pay back your effort many times over.

Step #6 - The Commercial Ad

Write your commercial's outline to maximise your "Wanted Response."

Write outlines for at least two 30 second, and two 60 second commercials.

Writing commercials for broadcasting is very different to writing ad copy for printed media. However, stations will help you by taking your outlines and turning them into finished commercials for a fee.

Alternatively, if your copy writing is good and you have time to tweak it for broadcasting, then do it yourself.

Listen to station's ads, jingles, and catch phrases and pre-record your own following a similar model. Ask objective people to listen to your ad and give you critical feedback.

--------------------------------------------------------- Sidebar When recording for radio you may or may not want to use your own voice. Radio stations have "Voices" to record your commercial for a fee before it goes on air.

They also have royalty free music to include with your ad. ---------------------------------------------------------

Make your commercials memorable, with clear contact information for listeners to follow up on.

When such ads go on air during relevant programming, you can generate considerable traffic.

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In closing, "just do it" and learn more than I can show you in a brief article. Radio is often overlooked by online advertisers, but it can bring good results depending on your "Wanted Response" and at a surprisingly low cost.

Ad Managers are tasked with maximising revenue for broadcaster. They are flexible and as long as you demonstrate a financial benefit to station, they will listen to your "PI" proposal actively.

This is good news for you because for minimal outlay and sometimes for free you can drive quality traffic to your site, product and services.

"PI" is lowest cost form of broadcast advertising. Make this a new part of your overall advertising strategy.

------------------------------------------------------------ Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources. ----------------------------------------------------------- -