************************************************************ How to IMMEDIATELY increase customers orders by at least 30% ************************************************************

When a potential customer decides to order your product, introduction of following technique can increase your profit from initial order unbelievably.

A customer at point of purchase is often extremely favorable to an additional offer or what has been termed "upsell" or cross sell". This technique is pure profit as your additional cost for resulting sale is ZERO.

This technique has been tested time and time again and is statistically PROVEN to increase your sales. This involves use of psychological *triggers*. These are words used in a deliberate context to take advantage of your state of mind or to transform your present emotional state to one which favors buying of product.

Let's use an example that we are all familiar with. The TV infomercial.

The latest exercise gear being advertised on market is AB-MAXIMISER. As well toned models display versatility and effectiveness of product and you are almost convinced to buy, they throw in clincher:-

"if you order now" not only do you get ---product but you also get another ----product free.

SIDEBAR ====================================================== It has been shown that declaring :

"buy 1 get 1 free" yields better results than,

"Get two for price of one"

Emotionally with first pitch we are more inclined to believe we are getting twice *value* for cost of one item =====================================================

In Music industry, whenever most independent musicians release a new recording today, a certain aspect of their promotion entails their distribution and giveaway of FREE samples of their music on a separate promotional compact disc. This serves as a 'teaser' in enticing prospects to then go to record stores to buy full-length recording.

As 'writeable' promo discs can be purchased inexpensively at stores such as Wal-Mart, after which music samples are copied from hard drive to CD, or by using what is known as a CD burner (high-speed duplicator), it should come as no surprise that even most financially challenged musicians are now embracing this invaluable and well proven promotional aspect for bringing immediate attention to their music.

And, as this method has proven unanimously beneficial in terms of ease of finance, promotion and time, there is absolutely no reason that a similar process cannot also work for your own business, albeit, a few elements properly customized (be sure your computer's compact disc is a "writeable" type, and not simply a "readable" one).

As such, I am providing a "from start to finish" outline that you should find very effective, almost immediately, whether you wish to reach out to your prospects locally, regionally or nationally.

Hypothetically, let's say you are in field of Cosmetology, and own and operate a hair salon. Though your industry has a ready-made market, with women repeatedly visiting on a regular basis, naturally, there is also a fair degree of competition from other salons in your area as well.

Moreover, as such, you've noticed that your business sales and clients, have either begun to level off, stagnate or, possibly, even diminish. What can you quickly do to maintain and increase your clientele and, income of accordingly, your salon?

1. Why not take all of elements of your business, such as your weekly specials, information about your salon such as its history, your web site address, email address, regular prices, business hours, contact information, along with various products and services you offer, then format them into attractive files and place them on compact discs for distribution?