How to IMMEDIATELY increase customers orders by at least 30%

Written by Godfrey Heron


Continued from page 1

So how do you work that into your Internet business?

Just do a little brainstorming. Can you offer a product that you can offer volume discounts on?

You may offer a basic product to holdrepparttar customer while gently suggesting another. Internet businesses have a variety of means of doing this.

After a customer has gone torepparttar 106554 order page of your product you may :

(1) Bring up a page recommending your "platinum" product for a few extra dollars. Againrepparttar 106555 psychological impact is that repparttar 106556 customer says well, heck, I'm already prepared to pay x dollars, I might as well getrepparttar 106557 whole kaboodle for a couple of dollars more.

(2) The order page could have a check box which may or may not be checked already, withrepparttar 106558 following comments:

" Would you also like to offer product y , our customers that purchase product y have all exclaimed how glad they were to make that purchase"

This a technique used by a lot of Internet marketers with great effect.

(3) Instead ofrepparttar 106559 "hard" sell you could say :

The customers who bought product x also bought product y, and then give links to product y.

Internet bookstores use this with good results.

(4) Another key aspect of upselling you may use in your business is to offer a trial period, either free or for a minuscule amount, like $1. Then you charge regular pricing afterrepparttar 106560 trial period. The merit of this course of action is thatrepparttar 106561 persons who might not have bought your product, being a bit skeptical, will have a practically risk free opportunity to try out your product.

CONCLUSION Remember that traditional marketing concepts and principles are not suspended because you are doing business onrepparttar 106562 Internet. In fact there is a lot to be gained from understanding how direct mail order firms operate.

Don't forgetrepparttar 106563 20 percent rule though, what's that?

20 percent of your customers will contribute to 80 percent of your sales. This is true of affiliates as well. So although you shouldn't ignorerepparttar 106564 80 percent, concentrate your cross selling and up selling efforts onrepparttar 106565 20 percent that haverepparttar 106566 greatest significance to your business.

If you liked this article check out our Advanced WebTechniques for more insightful articles and download a FREE copy of "Yahoo Exposed" with your subscription. http://www.advanced-webtechniques.com/index_d.htm


Promoting Business on CD (Pt. 1)

Written by Kenny Love


Continued from page 1

2. Next, consider allrepparttar businesses women might patronize, such as women's shoe stores, women's clothing stores, jewelry stores, supermarkets, mall stores, cosmetic stores, etc. Your goal is to consider businesses that are complementary to your own services, yet, are not in competition in any way.

3. Now, contactrepparttar 106553 store managers and/or owners, informing them that you are a fellow local business owner, and request to know if they will consider handing out your CD of information to their customers and/or clients who have computers and, hopefully, have Internet service. You might even request to enter a barter agreement with these businesses, whereby, you distribute their sales information as well.

While all contacts you make might not be receptive to this idea, undeniably, you will acquire more than a few who will be interested, if for no other reason thanrepparttar 106554 opportunities to offer their customers a little something extra and/or to get their own business information intorepparttar 106555 hands of new prospects (your customers) as well.

4. Also, be sure to not only consider distributing your CDs hand-to-hand on your own, always having them available on your person ready to hand out, but also having them available at your salon to give to your existing and new customers.

5. Another avenue, is to consider doing a local or regional mail-out campaign. You could simply contact prospects via telephone and attempt to qualify them by simply asking if they own a computer and, if so, that you would like to send them a CD of info regarding your hair salon and its services.

6. If your budget allows, yet, another method is to contact an area print publication that specifically targets women and request if you can pay to have your CD attached to one of their issues, or included as an insert.

7. To backtrack for a moment, be sure that your web site contains a form readily viewable on it so that when prospects with online service access your site, your form can readily capture their email address, as well as their mailing address.

Inrepparttar 106556 upcoming Part 2 of this article, we will discuss further, why this information is so vital, as well as list several other industry examples whereby this particular promotional aspect is feasible.

Copyright © 2002 Kenny Love Enterprises All Rights Reserved

Kenny Love owns and manages Kenny Love Enterprises, a self-improvement cybercenter. He also publishes "The Tipster," a unique proactive self-improvement newsletter. Read the premier issue at http://www.kennylove.net/march02.html. Also, get 2 FREE informational gifts, just for subscribing.


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