If you have resisted picking a niche because you thought it would limit your options, I have good news. Choosing a niche can give you more flexibility than you thought possible, and more options for new business than you can imagine!Here's how - your niche is not who you work with. Your niche is not your marketing message either. Okay. SO what is a niche? Sometimes easiest way to describe something is to say what it's not, so here goes: • Your niche is not who buys your service - that is your Choice Client.
• Your niche is not your tag line - that is your Key Overriding Message.
I define your niche a little differently than a lot of other marketing folks, but way I define it gives you loads of flexibility and creativity instead of trying to box you in.
Your niche is heart of what you do. It's core result you deliver to your clients. I call it your Core Deliverable. For example, my core deliverable - my niche - is making marketing easy. It's not a fancy tag line and it doesn't say who I deliver my service to, but it is heart of what I do.
Right now I'm in middle of teaching concept of Core Deliverable and Key Overriding Message to a group of Interior Redesigners. Here is an example from one of course participants that perfectly illustrates difference between them -