How to Give Your Service "Legs"

Written by Kendall Summerhawk


Giving your service 'legs' means you make it tangible. Giving your service legs means bridgingrepparttar gap from fluffy language to something your choice client recognizes they need and will spend money on. If you don't give it legs,repparttar 120710 gap between what you say and what your choice client needs is too wide to bridge. It's nearly impossible for your choice client to makerepparttar 120711 leap and understand how you can help them.

Here is precisely how you do it: Give your service legs by ending everything you write with a result. Give your service legs by ending everything you say with a result.

Your Niche is Not Your Client

Written by Kendall Summerhawk


If you have resisted picking a niche because you thought it would limit your options, I have good news. Choosing a niche can give you more flexibility than you thought possible, and more options for new business than you can imagine!

Here's how - your niche is not who you work with. Your niche is not your marketing message either. Okay. SO what is a niche? Sometimesrepparttar easiest way to describe something is to say what it's not, so here goes: • Your niche is not who buys your service - that is your Choice Client.

• Your niche is not your tag line - that is your Key Overriding Message.

I define your niche a little differently than a lot of other marketing folks, butrepparttar 120709 way I define it gives you loads of flexibility and creativity instead of trying to box you in.

Your niche isrepparttar 120710 heart of what you do. It'srepparttar 120711 core result you deliver to your clients. I call it your Core Deliverable. For example, my core deliverable - my niche - is making marketing easy. It's not a fancy tag line and it doesn't say who I deliver my service to, but it isrepparttar 120712 heart of what I do.

Right now I'm inrepparttar 120713 middle of teachingrepparttar 120714 concept of Core Deliverable and Key Overriding Message to a group of Interior Redesigners. Here is an example from one ofrepparttar 120715 course participants that perfectly illustratesrepparttar 120716 difference between them -

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