Example - No Legs: "I am happy to give you a proposal."

Example - With Legs: "I am happy to propose two solutions, each will outline specific results you can expect if we move forward with this project."

Giving your service legs is not difficult. It just takes a little attention and a shift in how you think about your business...and your clients!

Now it's your turn!

Virginia's core deliverable is: "Achieving a comfortable, attractive home you love to spend time in."

Her Key Overriding Message is: "I turn an 'okay' room into an 'I love it!' room!"

Sometimes, you can get lucky and both your Core Deliverable and your Key Overriding Message are one and same. Debra's example is a good one. Hers is: "I turn mundane space into sacred space."

You'll notice that none of these examples includes a title. Being a coach, a designer, a broker or an agent is not a core deliverable. It's just a title that's feature-rich but benefit-poor.

What's so exciting about focusing on your Core Deliverable as your niche, is that it leaves you free to create many ways of delivering it, and to create many different choice clients. Core Deliverable melts any resistance from niche skeptics about limiting their choices.

So what is your Core Deliverable? Remember not to make it a marketing message that comes later. And don't be surprised if figuring out your Core Deliverable is easier than you think.

Now it's your turn!