It’s easy to be successful if you remember ART of marketing:

A - Ask what your customers want

R - Review your strengths and interests

T - Tailor your product to capitalize on both

In this article, we'll take a look at what your customers want - to ensure that your product is one that will love, and purchase.

1 - What do you want to know?

In a nutshell, everything! Start learning what your customers want and need by asking questions like these:

• What’s biggest problem that you encounter in your business (life, family, etc.) on a daily basis?

• What one thing, if you could change it, would make biggest difference in your business (life, family, etc.)?

• What do you need to learn in order to do your job (increase balance in your life, etc.) better?

• Are there any books or publications that you’ve found particularly helpful?

• Of following topics, which most interest you? (List 10-12 topics you think might be of interest to your audience; ask them to choose their top three, and then add in any topic they’d like that you didn’t list)

And my two favorite questions:

It’s easy to be successful if you remember ART of marketing:

A - Ask what your customers want

R - Review your strengths and interests

T - Tailor your product to capitalize on both

In this article, we'll take a look at your strengths and interests - to ensure that product you create for your customers will bring YOU big benefits, as well.

1 - What topics or subject areas are you really knowledgeable about?

Here's your chance to flaunt your experience, your knowledge, your areas of expertise. When you think about it, be as specific as you can (organizing a Table of Contents vs. writing books).

Grab a sheet of paper and right now (yes, now!), list at least 10 things you know a lot about.

2 - What are you really terrific at?

Go outside your ‘routine’ answers to this question – and go outside your coaching business.

Maybe you’re terrific at teaching ... calming people down ... bringing humor to tense situations. Or organizing. Or writing. Or....

Once again, time for a list. Write down at least 10 things you're terrific at, before you read on.

3 - What do you really love to do?

Again, stretch yourself. Look for things that get you excited, make you smile, and so on. (Yep, you're on to me! Write at least 10 things, right now.)

4 - Head back to your lists