How to Get from Market Niche to Passive Income in Three Easy Steps: Step 1, Your Customers

Written by Kathy Gulrich


Continued from page 1

• What would make you deliriously happy?

2 - How and where can you get your answers?

It’s easier than you may think. Here are some places to start:

• Call or meet with several of your clients and simply ask them

• Use your newsletter: Askrepparttar questions within an issue, or send out a special edition

• Create and use an R&D team

• Look atrepparttar 145246 helpful books/publications your clients and customers listed (section 1, above), and try to determine why they were selected

• Check your e-mail: What questions do your clients and customers ask you over and over again?

• If you know other coaches with a similar client base, ask them which questions come up most often with their clients

• Add an “Ask Kathy” page to your website, and invite readers to write in their questions (you can answer them online)

• Join online listgroups or discussion groups to learnrepparttar 145247 topics that capture your clients’ attention

3 - Rank your results

What arerepparttar 145248 top three topics, questions, or needs of your target audience? Write them down (yes, now).

Ifrepparttar 145249 product you create answers one - or more - of these questions, you're well on your way to success.

(More on this in my article, "How to Get from Market Niche to Passive Income in Three Easy Steps: Steps 2 & 3 - Makerepparttar 145250 Match," also available on this website.)

Kathy helps clients get from 'idea' to 'action' to 'results' more quickly, and more easily - whether they're looking to write a book, develop a new product, or market their product or business. Kathy's clients really appreciate her direct, no-nonsense approach.

In a nutshell? Kathy is all about taking action - and getting exceptional results. Learn more at http://www.smARTbusinessCoaching.com


How to Get from Market Niche to Passive Income in Three Easy Steps: Steps 2 & 3 - Make the Match

Written by Kathy Gulrich


Continued from page 1

Any surprises? Similarities? Chances are, if you went all out writing your lists, your strengths and interests are really beginning to emerge.

5 - What product formats interest you most?

Unless you have a very unique niche, with very particular requirements, your clients will generally care much more about how well your product answers their questions, or fills their needs, than aboutrepparttar physical format of your product.

So why not develop your new product inrepparttar 145245 format that excites you most? Which ofrepparttar 145246 following get your creative juices flowing:

• book

• e-book

• workbook

• booklet

• e-course

• audio CD

• audio cassette

• RealAudio or MP3

• client-only web page

• teleclass

• live workshop

• seminar

• something else?

6 - May I share a secret?

Most people who develop a new product do one of two things:

• They either createrepparttar 145247 product aroundrepparttar 145248 needs of their clients – OR –

• They create a product simply because they’d like to work on it

If you’re going to choose just one, go with what your clients want.

But why stop there? Chances are you can find a project you’d love to work on that your clients are asking for, too. Getrepparttar 145249 right combination and you’ll not only have fun, you’ll have a product that your clients will love – and purchase!

(More on this in my article, "How to Get from Market Niche to Passive Income in Three Easy Steps: Step 1, Your Customers," also available on this website.)

Best-selling author and coach Kathy Gulrich helps clients get from 'idea' to 'action' to 'results' more quickly, and more easily - whether they're looking to write a book, develop a new product, or market their product or business.

In a nutshell? Kathy is all about taking action - and getting exceptional results. Learn more at http://www.smARTbusinessCoaching.com


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