Hey, I just noticed something. I've been sitting here filling out a bajillion forms, submitting my dang article about alexa's changed-up toolbar til I'm blue in
face (vent much? yes.), and I realized what makes me give out my real email address. See, I've got like seven. I have one free email account I NEVER open- I log into it every couple of months and empty everything in there without even checking what I was sent- anything that has spam potential goes to that address. I've got one I clear out once a month- I check some of
titles that look interesting, but they're mostly either junk, status reports or emails I need to look at once then throw out.
There's another I clear out once a week, there's semi-important stuff in there- information I can't keep track of, back ups of emails or attachments. Then there's
one I use ONLY for signing up for things. If I subscribed to your newsletter, that's probably where it'll end up. But after a while, if I really like your ezine and you don't spam me, I'll also subscribe at one of my real email addresses.
One of my real email addresses is a personal one, that's
one for family and friends to send me personal stuff, where I get all my jokes and horoscopes and what not.
The other real email address is my business one. It is a fortress against spam because almost no one knows I have it. If I treasure your newsletter above all others, if at some point we have slept in
same bed, if at some point I paid more than $100 for something or have some sensitive financial information coming back and forth from you, that's
email address I'll give you. I stay on a computer about ten hours a day. During those ten hours I leave this account open in my email client. If you're a client of mine, this is
email address you have to get directly in touch with me at any hour. And when I'm away from my computer, it's synched to my phone so I can check messages as they come in.
And I realized today, that I let a few more people into one of those top three email boxes today- guess why? We'll get back to that in a minute.
Now, I'm sure all your clients aren't as crazy as I am with
spam-proof fortresses and
highly organized email system. But any savvy consumer on
Net learns eventually to have more than one email address, usually only two. There's
ISP email address,
one they use for primary communication with family and friends, and for information that is near and dear to their hearts. This is where you want to be. I don't even have Spam Assassin turned on for my private email. Why should I? No one who would spams me knows it exists.