So again, why do you think I would let anyone get my primary email address, since I guard it so closely?

They made me believe I could trust them with my information. How?

Privacy Policy. They promised me no spam. Ever. No sharing. Ever. Never Ever EVER.

Value. Something they were going to send me was as precious to my business as air is to me.

Reciprocation. If I gave them my email address, they gave me something of theirs that I wanted. Not some free ebook that everyone has or a 10% discount- something really special. Like 150 free ebooks, most of which everyone does not have, or something free that would help my business.

Trust. In past I wasn't sure what they would do with my email address and something they did or said, or just my experiences with them earned them my trust.

Disclosure. They told me what they were going to use it for, when, how often, why and who would have access to it. Then they stuck to what they said.

Personal relationship. The person who contacted me at that email address didn't send me some generic blahblah form email, they reached out to me person to person and asked my opinion, offered their help, or wanted my advice. They gave me THEIR real email address and what else could I do but reciprocate?

Now, you and I both know that you have no intention of spamming anyone- if not on a question of ethics alone, you're just not stupid - it would to ruin your online reputation! Fast.

I'm just saying... maybe making it clear to your visitors that you are employing some of techniques above. Perhaps making your customers feel how I felt will get them to give you their real information and their Primary Email address. And a repeat purchase.

5. Hire a model with brains and a marketing background to assist you. Someone "very attractive."

6. Do what they do in grocery stores, demonstrate how to use your product. Wear a mike and have a small speaker attached. Buy headset mike like professional singers use. The connection to that alone will attract (second chuckle).

7. Wear clothes with your logo. Name tags are great for participants but displaying your logo or name is important for building your brand. If you can't afford to have them done, create your own. There are transfer materials made for your inkjet printers (see your office supply store), find some nice shirts/blouses, and go create.

8. Don't just stand behind booth, go in front of booth and mix and mingle.

9. Stand up behind booth with a smile. If you get tired go sit somewhere else and have someone there that has an attractive approachable energy. Rule of thumb is to rotate energy every 30 to 60 minutes.

10. Display your web site name big and bold in background. Make name a different color than "www" and ".com".