Employee Expectations Key To Customer Retention in Today’s Workplace Turnover is a fact of business life. A recent study showed that
associated costs of replacing each employee costs a company 29 to 46 percent of his or her salary! In today’s world of 1 to 1 marketing and customer relationship management, it is essential to reduce turnover to help key employees nurture successful business relationships with customers. As many businesses wrestle with changing from a company based organization to a customer-based organization, employees face accountability, technology and behavioral challenges that must be addressed by management.
Why do people leave their jobs? What types of support and process changes do we need to implement to make it easier for valuable people to stay on
job? Do your people have
right knowledge, skills and attitudes to meet your customer service goals? Are employee expectations being met?
There are three major ways organizations can answer these difficult questions.
Whether spoken or unspoken, your expectations have a powerful impact on your thoughts, feelings, and behaviors and are
key drivers of your attitudes. Your attitudes in turn, influence performance, commitment and job satisfaction. Research by Inscape Publishing Company, February, 2001 shows that when companies implement clearly defined, well-communication expectations, their employees are happier, more fulfilled and more successful. Without a clearly defined mandate, many employee expectations go unspoken or unrealized. Questions like, “Will my supervisor support a balance between work and my personal life?” Can I get flexible work hours, now that I have a child,” “Will my job be secure as long as I do my job well?” Unless these expectations are managed properly, workplace satisfaction will be adversely affected.
Employers should make
work environment comfortable enough so that employees can express their expectations openly and honestly. What expectations do employees express openly about your company’s structure, diversity tolerance, recognition for a job well done, autonomy to make decisions and feel valued, environmental concerns, freedom of expression about their roles and beliefs, teamwork and job stability? Are employees comfortable enough to express their opinions openly? Are you then meeting these expectations? Or are they unspoken and unmet, leading to frustration and eventual turnover?