How to Build Friendships in BusinessWritten by Justin Hitt, Strategic Relations Consultant, http://www.justinhitt.com/
If you had a choice (which you do), would you rather work with your friends or usual run of mill customer? You, like many others, would want to do business with people who are friends – those people who you can trust and enjoy their patronage. Here are three suggestions on how you can build long lasting quality friendships in business:Be in business for long term. Consider lifetime value of a customer over entire period of purchase. Be honest with your customers to treat them as if you will see them again (if they are happy you will.) Invest in your customers as you would your stock portfolio; periodically weed out unprofitable ones. Treat each customer as an individual. No matter how busy you are that day, provide each customer a positive one-to-one experience. However possible generating a win-win situations with customers long term interest in mind. A few profitable customers are better than just a whole lot of customers; they even cost less to serve.
| | Improving Communications with Your Customers While Creating Sustainable ProfitsWritten by Justin Hitt, Strategic Relations Consultant, http://www.justinhitt.com/
If there were just one magic word you could use to double your profits, Wouldn’t you use it? It seems there is something, not a word, but something you do with words that can do just that. Its communications, and these lessons learned can improve your company’s bottom line.Ask your customers where you can serve them better. Seek to improve from their feedback, strive to serve them better, but do not ask what you do wrong -- it could overshadow your accomplishments. Ask your best customers for more business. In effect, ask for referrals, check on reorders to keep you customer supplied, and do other things to keep customer coming back for more with top-of-mind consideration. Personally thank your top 10 customers. A personal face-to-face thank you means more than anything to keeping customers coming back, however, do not make it a sales call – truly be thankful and treat customer without underlying motives.
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