How to Attract Clients and Customers with Powerful Self ItnroductionsWritten by Marisa D'Vari
Want more clients? Forget cold calling and expensive direct marketing pieces. The secret is mastering art of self introduction.Of course, like everything else, there are tricks involved. The first one requires that you consider yourself a "product" and introduce yourself with a catchy slogan. At speaking engagements, San Francisco based Literary Agent Jillian Manus often mentions importance of slogans. In one session, she told her audience that she longed to have a catchy slogan attached to her name, but couldn't find anything to rhyme with "Manus." Then one day she decided to use her first name, Jillian. The result? "Make a million with Jillian."
| | Lateral Marketing & Small BusinessWritten by Traci Hayner Vanover
Big businesses do it, and now small business owners are following trend. No, I'm not talking about spokesmodels, endorsements, or catchy theme songs -- although certainly you could use those if you wish. What I am referring to is Lateral Marketing -- and if used properly, it can be a solid business building tool.For this example, we're featuring business client The Soap Dish, a family operated business offering a line of handmade Goat's Milk soap, lotion, and sundries. In addition, The Soap Dish offers an assortment of soap making supplies, packaging items, and a full recipe library. It is this selection of items that we will be focusing on for basis of this discussion. The owners of The Soap Dish learned, as many small business owners do, that few companies can, (or will) accommodate unique needs of cottage industries. Many small businesses are unable to meet larger companies' order minimums, or simply do not wish to bring in quantities needed in order to benefit from bulk rate pricing. This niche provided The Soap Dish with opportunity to provide a service to other small businesses within same market. By ordering basic supplies in larger quantities, The Soap Dish was able to enjoy benefits of bulk pricing discounts, then pass these discounts along to competitors who utilized
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