How to Attract Clients and Customers with Powerful Self ItnroductionsWritten by Marisa D'Vari
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Dan Poynter, a publishing consult, uses his own name to promote his newsletter, Publishing Poynters. Think about what you can do to introduce yourself in Technicolor, instead of black and white. Introduce yourself to your prospect like fun, colorful trailer of a hot new movie. Here are some ideas: 1. A rhyme with your first or last name. (e.g. "make a million with Jillian") 2. A moniker (a man writing a romance book might be "red hot lover." 3. A funny take on what your company does (e.g. "ghostbusters" for parapsychologists"). Good luck!
Marisa D'Vari, author of Building Buzz and four other books translated into 3 languages, offers a free 24 page Special Report on getting free publicity when you subscribe to her free ezine at http://www.BuildingBuzz.com
| | Lateral Marketing & Small BusinessWritten by Traci Hayner Vanover
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these same items. In so doing, their supply business grew significantly, while establishing themselves as an up and coming player in competitive market of soapmaking supplies. The additional revenue generated by supply sales has allowed them to penetrate new markets, introduce new product offerings, and update internal systems at a rate that might not have been possible without lateral expansion. In addition, availability of a recipe database has allowed new and inexperienced hobby soapmakers a venue from which to gain knowledge, as well as affordable startup supplies. The presence of resource helps in building customer trust and loyalty -- both are key elements in customer retention.The basic principles of lateral expansion in this example are quite simple. Look at your existing product offering, and identify items which complement that offering, and also appeal to others serving your general market. Identify a need in market for item or service -- based upon price, availability, or strictly on service. Then, develop a solid strategy to satisfy this need. By positioning yourself to meet challenges created by need, you also position your business to benefit from solution you create. To learn more about The Soap Dish, visit them online at www.TheSoapDish.com.
© 2004 Traci Hayner Vanover, The Promo Diva http://www.PromoBoost.com. Promo Boost offers a wide assortment of design, marketing, and promotional tools to help small businesses and the cottage industry. The Promo Diva is also the owner of Marketplace Gallery, a virtual marketplace offering affordable e-commerce solutions catering to the small business community, and offer a unique venue for craft aficionados. Visit us online at www.MarketplaceGallery.com.
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