How important is content to a successful websiteWritten by Susan Prince
Content is most important part of any website. The Internet was created in first place as an information source. If content on your site does not provide information needed by its users it will provide little in way of value to your visitors who surf for information on many subjects. They require answers or solutions to their problems, needs, desires and wants. Provide answers and they will return again and again. A website is simply a way to communicate whatever message you want to get across. This message needs to answer visitor’s questions or satisfy their need for knowledge. To achieve this aim you will need a content rich website. The content will need to be relevant up to date and well organized and should be written uniquely for each page of your website and should be written as if you are talking to customers.Include such items as articles, tips, tutorials things that will hold your visitors interest and get them to return to your site again and again. Update your content weekly this keeps site fresh and interesting and Search Engines are always looking for website which offer information useful for their visitors. A horrible site, which is full of information, will out nearly always, out perform a site, which is great on eye but lacks any real body (content poor).
| | Building a better Brick-and-Mortar with the Billion-dollar WebWritten by Donald Lee
More than $117 billion passed hands from Internet shoppers to Internet vendors in 2004, according to statistical research firm comScore. That's billion, with a B. Compared to year before, figure represents a whopping 24 percent increase in sales. Compared to early 1990s, when Web was a questionable commercial venture, today's $117 billion is proof-positive that Web is full-fledged money-making machine. It seems to be a big enough pie that any merchant with a Web site can cut out his heaping slice.Not so fast. As any merchant who's tried to take a bite out of Internet will tell you, turning a profit online is not as simple as throwing a few pages together. Professional Web sites cost big bucks for design, consultation, and upkeep. Either you have to hire a full-time editor or technician to manage your Web store, or you need to pay three-digit hourly rates to contract Web professionals. Then you have to face fees for Web hosting, broadband access, and IT maintenance. Even after you expend all of this capital and launch your Web site, you're still not guaranteed anything. Your site will only be one among millions, if not billions. Yes, that's billions with a B again. The Internet, after all, is like a clear sky on a dark night. How can you expect a customer to pick your star out from among all of others that shimmer for their attention? On Web you'll quickly learn that attracting your clientele-and building your Internet-based business-is just as tough as it was when you first started your brick-and-mortar shop. It takes smart investing, creative marketing, a little luck, and a lot more know-how. What's great about business side of Web, however, is that your old-fashioned know-how translates quite well on Web. A great example is timeless merchant adage: "Location, location, location." This saying holds true on Web, too. You can place your store's site in a spot on Web where no one will discover you, or you could position it on a "busy corner" on Internet. One such spot are online classified sites. These sites provide similar services as you would get from a newspaper classified. Sellers can place ads online that describe a particular product for sale. Buyers browse these ads and contact sellers when they're interested. Online classifieds, though, are far more dynamic. They allow a merchant to display dozens, if not hundreds, of their goods with pictures and descriptions. And believe it or not, some online classified sites allow you to do this for free. Yes, that's free with an F.
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