When writing content use familiar words and avoid using jargon; which many visitors may not understand.

Keep number of words to a sentence and number of sentences within a paragraph to a minimum.

A content rich website which is full of text rather than images will be Search Engine friendly. Search Engines collect their data using spiders. Spiders cannot see images or graphics only text. They can only move from page to page via a text link so it is crucial to have text links to your main section of your website on every page.

Remember to design your website to attract both visitors and Search Engines. This is essential if you wish your site to be successful.

All best

Sue

The benefits don't stop there. As a merchant on a classified site, you can enjoy:

•A store that never closes. Your goods are for sale 24 hours a day, 7 days a week, 365 days a year. The Internet never turns off.

•A mall of online shoppers. Think of a classified site as a virtual shopping mall, with your grouping of ads under your own virtual storefront. By having a storefront, this allows you to have your own web page and listings, under umbrella of classified site.

•A chain reaction of shopping. "Real" shoppers go to a mall to visit one store, but often they end up browsing through all of stores in mall. The same is true of virtual shoppers. Even when they visit a classified site looking for one particular thing, they're likely to "spill over" to your storefront out of curiosity. At very least, it leads to advertising for your store; at best, business.

•An advantage over pure Web merchants. Your classified site will pit you against wily online vendors who only sell their wares on Web. This is where your brick-and-mortar business comes in handy. It's proven that shoppers seem to trust online merchants that have a real address and a real store somewhere.

•A solution to intricacies of Internet. Many classified sites can help with setting up your ads and with designing your storefront, providing you with instant IT IQ. For your buyers, sites offer security that Web shoppers demand to protect them from identify theft and fraud.

As mentioned before, many classified sites charge absolutely nothing for all of these benefits. The listings, shopping traffic, sense of business community, advertising-you receive all of these perks for free. Oh, and don't forget your piece of $117 billion dollar pie.