How does your website measure up?

Written by Dan Karwoski


Does your website make a good first impression? Isrepparttar navigation intuitive? Isrepparttar 132466 content appropriate for your audience? You've had your website up and running for a while now but you've always had a nagging suspicion that your website is lacking effectiveness and you just can't put your finger on it. You've dabbled with colors, added/removed images re-writtenrepparttar 132467 text but it still feels as if everything just isn't working together. Wouldn't it be nice if you had a way to sort things out? Well now you do!

Find out if your business website has power, energy andrepparttar 132468 right stuff to help your business succeed. You'll be able to find out ifrepparttar 132469 navigation; advertising, optimization, imagery and look are combining to make your home page an effective tool. Each section has a number of questions that help define, in detail, allrepparttar 132470 important areas of a well designed website. Just run throughrepparttar 132471 list starting atrepparttar 132472 top. When you're finished just clickrepparttar 132473 "Total Score" button atrepparttar 132474 bottom.

Welcome to Your Website

Written by Barry Harrison


Do visitors know what to do when they arrive at your website? Landing pages welcome visitors more effectively than your home page because they are relevant torepparttar specific Search term used. They're also better at converting visitors into customers.

What is a landing page? It'srepparttar 132464 entry page that you see when you click from a pay-per-click ad (or email link) to a website. Unlike your home page which has to accomplish many different goals, a good landing page responds only torepparttar 132465 specific search term or link. Successful landing pages lead to higher conversion rates and greater returns on your marketing investment.

Why landing pages work. Visitors immediately “get” thatrepparttar 132466 content of a landing page is relevant to their search term. They don’t need to navigate to find what they’re looking for. They don’t need to think. They’re ready to move alongrepparttar 132467 conversion process: to submit a form, contact a rep, or make a purchase.

Elements of an effective landing page. Good landing pages are simple and highly targeted. They don’t contain anything that’s not essential includingrepparttar 132468 general site navigation. Compelling copy should emphasizerepparttar 132469 benefits of your product or service and persuade your prospects to takerepparttar 132470 next step. If you’re askingrepparttar 132471 visitor to submit a form, it’s a good idea to summarize your privacy policy. You should also offer a toll-free number for people who prefer to call.

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