How does your website measure up?Written by Dan Karwoski
Does your website make a good first impression? Is navigation intuitive? Is content appropriate for your audience? You've had your website up and running for a while now but you've always had a nagging suspicion that your website is lacking effectiveness and you just can't put your finger on it. You've dabbled with colors, added/removed images re-written text but it still feels as if everything just isn't working together. Wouldn't it be nice if you had a way to sort things out? Well now you do!Find out if your business website has power, energy and right stuff to help your business succeed. You'll be able to find out if navigation; advertising, optimization, imagery and look are combining to make your home page an effective tool. Each section has a number of questions that help define, in detail, all important areas of a well designed website. Just run through list starting at top. When you're finished just click "Total Score" button at bottom.
| | Welcome to Your WebsiteWritten by Barry Harrison
Do visitors know what to do when they arrive at your website? Landing pages welcome visitors more effectively than your home page because they are relevant to specific Search term used. They're also better at converting visitors into customers.What is a landing page? It's entry page that you see when you click from a pay-per-click ad (or email link) to a website. Unlike your home page which has to accomplish many different goals, a good landing page responds only to specific search term or link. Successful landing pages lead to higher conversion rates and greater returns on your marketing investment. Why landing pages work. Visitors immediately “get” that content of a landing page is relevant to their search term. They don’t need to navigate to find what they’re looking for. They don’t need to think. They’re ready to move along conversion process: to submit a form, contact a rep, or make a purchase. Elements of an effective landing page. Good landing pages are simple and highly targeted. They don’t contain anything that’s not essential including general site navigation. Compelling copy should emphasize benefits of your product or service and persuade your prospects to take next step. If you’re asking visitor to submit a form, it’s a good idea to summarize your privacy policy. You should also offer a toll-free number for people who prefer to call.
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