How does your website measure up?

Written by Dan Karwoski


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Just userepparttar simple Q and A form here: http://www.learn2design.net/login/secure/interface/eval.php to see if your website meets established design standards. Using this checklist form you can rate your website (or anyone's) to make sure you've got allrepparttar 132466 essentials covered effectively.

Nowrepparttar 132467 hard part; you have to answerrepparttar 132468 questions honestly and objectively! I know, it's your baby; you've spent countless hours nursing it to stardom. But now isrepparttar 132469 time to make an honest assessment. (Pretend its someone else's website if that helps.)

The form should only take 5 to 10 minutes to complete and atrepparttar 132470 end there is a brief description of what your score means and what you can do to improve your site.

Dan Karwoski has been teaching website design to college students since 1997 and has created quality work for MSNBC, Microsoft, Amazon, Atom Films and many others. Interested students can learn the basics of web design by registering at http://www.learn2design.net. Please email questions to info@learn2design.net.


Welcome to Your Website

Written by Barry Harrison


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How landing pages work. One of our clients, TravelStore, a leading California-based travel agency, started a pay-per-click campaign last year. We designed a template that’s easily modified to create a landing page for each destination. So when a prospective client searches Google for “Australia Travel” for example, they click on TravelStore’s ad to arrive at a relevant landing page.

The landing page offers just three options: fill out a vacation request form, contact a travel expert, or callrepparttar toll-free number. Since we beganrepparttar 132464 campaign in October 2003repparttar 132465 conversion rate is over 38%.

Measurerepparttar 132466 results. Web analytical tools help you measurerepparttar 132467 effectiveness of your landing pages. Google has a free conversion tool for its Adwords customers. You can learn how to improve your conversion rate by comparing two different landing pages. But change only one element at a time so you know whatrepparttar 132468 impact is of each change.

Barry Harrison is the author of "REDiTIPS" eMarketing Newsletter and a partner in Resolve Digital, Web Strategies for the Real World.

Visit his site at http://www.resolvedigital.com or email: barry@resolvedigital.com


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