ECommerce: How does one determine how to minimize risk of losing customers when trying to

How does one determine how to minimize risk of losing customers when trying to

Written by Brian Holte

First of all, how much do you think your product is worth? Take a look at your competitors websites and take note on what their charging for repparttar

same product. If they are charging a lower price than you you have to ask yourself two questions. Will it be profitable for you to undercut your competitors? Or should you take repparttar 108913

chance and have repparttar 108914

same product at your site cost more? If you choose repparttar 108915

latter you had better make sure to really emphasize repparttar 108916

benefits your potential customers will reap from buying repparttar 108917

same product from you instead of purchasing from repparttar 108918

guy down

street, what kind of guarantee does your competitor offer their visitors? Do they offer a 30 day money back guarantee? Too get repparttar 108920

edge you might consider offering a 60 day no questions asked money back guarantee followed by personal followups from you to your customer making sure their extremely happy with their purchase and service they received from

How To Shop For A Search Engine Friendly Shopping Cart Solution?

Written by Kamran Rizvi

So you've finally realized that repparttar

best shopping cart solution, currently being utilized by your website doesn't answer an important question. How to attract repparttar 108912

masses searching for related products on Google to your store?

The era for first generation of shopping carts is almost over. Where repparttar 108913 basic purpose for programmers was to design a database solution for repparttar 108914 netpreneur to deploy his e-business plan with ease. Shopping carts existed to automate most of repparttar 108915 tasks for this netpreneur while providing a fast and friendly transaction-processing interface to repparttar 108916 buyers. However repparttar 108917 lack of advertising funds and conversion ratio analysis of visitors from search engines have shifted repparttar 108918 emphasis from business automation to 'SEO friendliness' of repparttar 108919 shopping cart itself. "Inquiries for a custom installation of search engine friendly cart have almost tripled from last year" says Abid Malik, CEO of ebanyan.com, a shopping cart solution provider.

Developers have also addressed this need by coming up with various versions of shopping cart solutions that build search engine optimized catalog of products. Some with solid features and some with just marketing hype. This article will help you differentiate repparttar 108920 two.

The unfriendliest feature of a typical shopping cart is its url structure. Most of repparttar 108921 pages are generated on repparttar 108922 fly through a database query. The url's resulting from these queries have two basic problems. Firstly repparttar 108923 very popular '?' mystery. Secondly, repparttar 108924 less talked about loss of heirarchy in shopping cart's catalog.

The '?' in urls' is not that big mystery now, as it was a couple of years back. Google was repparttar 108925 first to update its technology to make room for it, other engines have been following and catching up on this issue. However repparttar 108926 second problem we mentioned above is repparttar 108927 real reason why your catalog needs static urls. We need to guide repparttar 108928 spider where we have grouped our similar content. For example, it should know that there's a folder called 'routers' which mainly has files associated with cisco routers. Then within this folder, there are different series of routers, 2600, 1700 etc,. Compare repparttar 108929 following two URL's:

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