How does one determine how to minimize risk of losing customers when trying to

Written by Brian Holte


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you. If you sell multiple items on your site you should make sure your site is equipped with a shopping cart to encourage multiple purchases at once, try to keeprepparttar purchasing system as simple and uncomplicated as possible too reduce as much as possible shopping cart abandonment from happening to frequently on your site. It also helps to have your physical mailing address as well as a telephone number on your site to build credibility with your sites visitors. Try pricing experimentation, raise your prices, keep track of visitor to sales conversion rates. If you notice sales slipping away you can always drop your price. Offer more to your visitors than your competitors and you may find people are willing to pay more for excellent product and more importantly customer followups.

A freelance writer covering topics of interest both on and offline and the owner of www.theebookking.com which offers it's visitors free ebooks as well as ebook publishing, research and ebook advertising services.


How To Shop For A Search Engine Friendly Shopping Cart Solution?

Written by Kamran Rizvi


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Style1 www.some-cisco-reseller.net/1700.htm www.some-cisco-reseller.net/2600.htm www.some-cisco-reseller.net/3625.htm

Style2 www.some-cisco-reseller.net/cisco/routers/index.asp www.some-cisco-reseller.net/cisco/routers/1700.asp www.some-cisco-reseller.net/cisco/routers/2600.asp

Needless to say thatrepparttar 'Style1' ignoresrepparttar 108912 importance of groupingrepparttar 108913 content in specific folders (unless you are only dealing in one product category) and thereby will not achieve higher rankings for general category searches like 'cisco routers'. The morerepparttar 108914 spider familiarizes itself with your website,repparttar 108915 folders you have for various categories of products,repparttar 108916 chances are that it will increase your ranking for those product category searches.

This logic is also justified byrepparttar 108917 theme-based algorithmic elements of today's search engines. Ifrepparttar 108918 grouping of content is nicely laid out in catalog's urls', you make spider's life easy thereby gaining more points inrepparttar 108919 relevancy algorithm.

Apart fromrepparttar 108920 SE friendly URLs', we need to customize a few html elements for each page. For examplerepparttar 108921 'title' tag should be different for each page. Instead of having a 'Welcome To XYZ Network Corp.', we should haverepparttar 108922 product name, category name andrepparttar 108923 company name inrepparttar 108924 title tag. Having specific product ID keywords like MEM-RSM-128M (cisco memory module) inrepparttar 108925 title tag will also boost your rankings. There should also be room for custom meta tags for each product page as well as some bolded text or headlines should be generated on each product/category main page using important keywords.

To conclude we can say that 'Not All SEO Friendly Carts Are Created Equal'. So make sure you checkrepparttar 108926 SEO features in detail or get an expert's opinion before investing in a new solution.

You have permission to publish this article electronically or in print, in your Newsletter, on your website, or in your E-Book, as long as the author's Resource Box is included with the article.

About The Author: Kamran Rizvi is a web marketing consultant and an expert at Google. Visit his website Alwaiz-Arts.com to learn more about the web marketing and offshore software development services he offers.


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