Style1 www.some-cisco-reseller.net/1700.htm www.some-cisco-reseller.net/2600.htm www.some-cisco-reseller.net/3625.htm

Style2 www.some-cisco-reseller.net/cisco/routers/index.asp www.some-cisco-reseller.net/cisco/routers/1700.asp www.some-cisco-reseller.net/cisco/routers/2600.asp

Needless to say that 'Style1' ignores importance of grouping content in specific folders (unless you are only dealing in one product category) and thereby will not achieve higher rankings for general category searches like 'cisco routers'. The more spider familiarizes itself with your website, folders you have for various categories of products, chances are that it will increase your ranking for those product category searches.

This logic is also justified by theme-based algorithmic elements of today's search engines. If grouping of content is nicely laid out in catalog's urls', you make spider's life easy thereby gaining more points in relevancy algorithm.

Apart from SE friendly URLs', we need to customize a few html elements for each page. For example 'title' tag should be different for each page. Instead of having a 'Welcome To XYZ Network Corp.', we should have product name, category name and company name in title tag. Having specific product ID keywords like MEM-RSM-128M (cisco memory module) in title tag will also boost your rankings. There should also be room for custom meta tags for each product page as well as some bolded text or headlines should be generated on each product/category main page using important keywords.

To conclude we can say that 'Not All SEO Friendly Carts Are Created Equal'. So make sure you check SEO features in detail or get an expert's opinion before investing in a new solution.

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