By: Steven Boaze, CEO, Boaze Publishing and Boaze.com

Logos are seen all over world and on many different things.

if we were to count how many times we see them everyday, the

number would be in hundreds. simple advertisements for

example like Coca-Cola is being looked at over 200 times.

I recently tried to count number of times i saw various logos,

and unfortunately i lost count. this was from television, bill boards,

supermarkets, magazines and even products themselves.

What is a logo?

It is a name or trademark designed for easy and definite recognition,

specially one borne on a single printing plate or piece of type.

When ever I design a logo, no matter what size or contents are,

it must be accomplished with patience. most people do not realize

what goes into constructing a logo. not only are there graphics that

has to be created, idea behind logo has to be created as well.

Let’s say you need a logo for your business and you give all

information about your company or service. after I receive this

I have to get as close as I can, without reading your mind, to

developing a good looking logo that meets your approval.

There are many things you can and will do along way to building your business, but few things will have impact on your business as that of building your relationships.

Some think because you don't "see" your viewers - customers, you don't have to "interact". In fact most of your business is conducted using web sites, e-mail and autoresponders. Nothing could be further from truth.

Web sites, e-mail and autoresponders are reasons you must build relationships! Think about it. Don't you absolutely hate answering machines or voice mail when calling a business? There is no contact.

For example, how many times when you are "on hold" or "pressing 1,2 or 3" have you thought, If I could just speak to someone or what happened to actually speaking to a real person?

You want contact and contact builds relationships and relationships build customer loyalty. Offer good customer service and great products. Make it easy to do business with you. Satisfied customers will refer their friends and associates to businesses that have provided them with great service!

Build trust. Let your customers get to know you and you get to know your customers. Ask them what they want to see, what they would like added, what could you do to improve your service or what would be of benefit to your customer. Find out what you could do or offer differently.

The critical part of building relationships begins after you have made sale. The "quality" of service you provide during and after sale is what builds loyalty and lifetime relationships with your customers. Service produces returning customers, lifeline of your business.