How Your Marketing Mix Can Improve Profit

Written by Bobette Kyle


Your marketing mix isrepparttar combination of promotions, products, places (distribution channels), and prices you chose for your business. Including both short term and long term strategies improves profitability.

Long term strategies build brand/company awareness and give sales revenue a permanent, gradual boost. Short term strategies create a temporary, immediate revenue boost by giving buyers an incentive to purchase.

By implementing both long and short term strategies, you can attend to immediate sales goals while building your business reputation and goodwill. Some examples of both types of strategies are below.

Long Term Marketing Strategies

Branding. General advertisements and other high profile activities contribute to your company's image. These points of contact with your target customer help mold your image, which in turn can create loyalty from your customers.

Philanthropy. Donating money, services, and/or time can build trust and a positive image for your business. Philanthropy contributes both toward your branding efforts and your company's internal well being.

New Product Pipeline. New products in development represent your future sales. If you get feedback from your customers or potential target market then design new products (or change existing ones) to meet their needs, you are ensuring a demand for your products inrepparttar 121078 future.

Short Term Marketing Strategies

Reduced Price Sales. Limited time sales encourage customers to act. You likely have customers intending to buy but have not "gotten around to it". Holding a sale will give them incentive to purchase.

CD ROM Business Cards

Written by Scott 'Gears'


Created properly, an extremely effective marketing tool.

It's a great concept, - and it has a 'cool factor' of 300%.

Many people will pop these into their drive just because of image appeal alone. What's really neat is when one is so well done, so informative, so interactive, that everybody wants one.

This type of viral marketing can be very effective and create residual traffic to your business. The point I would like to make here is, don't undertake these projects without specific goals in mind. Yes, they are cool, yes, they (themselves) are not that expensive, but without a well done message, or purpose, they loserepparttar 'cool' effect very quickly. The point is to keep interest, no matter what your selling, or announcing, or rolling-out.

Anyone can get online and find a dozen CD replicating firms pretty quickly. What you really want to find is a pro- fessional consultant that can assist you in putting it all together, making it all work, and keeping it interesting.

This presentation is what will makerepparttar 121076 CD card become a success (sizzle!). Hyperformance Media is available for consultation on your project, contact us at your convenience. The CD cards are not your real expense (under $1), it'srepparttar 121077 chosen platform and presentation you care to deliver and how.

Let's look at some ideas...

One ofrepparttar 121078 first things you should consider is thatrepparttar 121079 presentation have live links to it's major content. In this way, we can constantly keep our site pages updated andrepparttar 121080 CD remains usable (not outdated). When loading, you can choose to have a permission based icon burned ontorepparttar 121081 user's Desktop that links directly to your website (and even ask permission).

You can make special offers that can be retrieved at your website. You can use them for your next huge Tradeshow, Product Announcement and Roll-out. How about your Corporate Year End Results?

These cards can hold different capacities (MB's), and come in many shapes. You can create a custom shape, but that adds heavily torepparttar 121082 investment (there are plenty of shapes available).

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