Group Discounts and Offers. Discounts or other offers to a specific group can help exposure your business to new customers, resulting in a sales surge.

Pay-Per-Click Search Engines. Pay per click search engines are another way to become visible to new customers. Use them carefully, however. Do not bid more per click than profit you expect to make from that click.

Search Engines

High search engine placement can produce both short term and long term results. Short term, you can gain immediate sales. Long term, results come as potential business partners find your site.

Do not, however, become obsessed with search engine optimization to detriment of your other marketing strategies. Search engine marketing should be one part of a more comprehensive plan. Include other marketing strategies in your plan to reach additional customers.

I do not put a lot of time into search engine optimization - two or three hours a month at most. Instead, I focus on quality content, which in turn creates strong rankings for my site. This approach has gotten me results with Google - close to 1,000 visitors a week through their free search engine.

Help Creating an Effective Marketing Mix

More ideas for creating an effective marketing mix are in my planning guide. Go here to learn more: http://www.websitemarketingplan.com/bookinformation.htm

Bobette Kyle is author of the Marketing Plan Guide "How Much For Just the Spider? Strategic Web Site Marketing for Small Budget Businesses", named one of the top 15 books of 2002 by NonFictionReviews.com. Read more about the guide here: http://www.websitemarketingplan.com/book_information.htm

You can fit audio, video, and most content within this form factor. The popular interface is currently Flash™ or other Macromedia™ applications. They are fast, allow complete creativity, and interface well on both PC and MAC platforms. If you have a Flash™ specialist in-house, then you can save money in creation process.

Now you should take major goals of CD and layout a Storyboard that accomplishes those goals. We have a lot of flexibility here, we have audio, sounds, voices, music, and we have animation, video, and links to more information.

This should be your interactive TV commercial. Besides, CD ROM's, we keep a copy of commercial on our website for benefit of people who didn't receive a CD card. They can view our webmercial from online too! Use your logo prominently through-out your presentation (branding). Keep your messages and information focused, always restating benefits. Know your audience! especially if this CD Project is directed at a specific market segment. Create environment with that audience in mind, not what desk executives like.

The image on cover of CD is completely flexible as well. You can use a photograph, a screenshot, or a combination. The image resolution has improved dramatically in past 3 years. Use or create some of your "best stuff" for these CD projects, it is worth it.

You also pay for plastic sleeves that each CD has been inserted in-to (you want these). It makes them very easy to mail.

Consider that image, you receive one in mail with your Christmas card from company. Maybe you ship one out with every order for a month..? It really depends on what you want to accomplish. We will spend time with you to come up with concepts necessary in having a successful campaign.

http://www.hyperformancemedia.com ss@hyperformancemedia.com

Scott is the Founder and Sr. Project Manager for Hyperformance Media.com, a Technology Marketing Company serving online businesses since 1996. His 23+ years of experience in the computer industry will help you succeed. Their website offers free education & resources that will assist any business in successfully & ethically marketing their company online.