How You Can Host a Successful Open HouseWritten by Bea Fields
One of best ways to invite public to learn about your business is by hosting an open house. People love chance to get a "behind scenes" look at what you and your business are all about. These ten tips will support you in hosting an open house that is succesful and allows you to market most effectively. (1) Create a small committee to make preparations. Involve as many people as possible in planning process so that all of nuts and bolts of event are addressed in advance. (2) Plan a menu that includes small finger foods and simple beverages. If you are serving alcohol, provide a transportation service to and from event. (3) Send out invitations at least one month in advance. Ask people to R.S.V.P. by telephone, e-mail, or fax. If responses are low, assign a phone committee responsibility of contacting people 48 hours in advance in order to gain commitment. (4) Decorate reception area with live plants and flowers. You want people to feel at home and welcome. Adding beauty to event will make occasion light and memorable.
| | Strategies For Building Client RetentionWritten by Bea Fields
Traditional marketing strategies encourage business owners to continually grow their businesses by adding new customers. It today's competitive world of business, it is more important than ever to aim for more transactions with existing customers by using power of customer follow-up and attention to good service. These ten tips will help you in turning your existing customers into walking billboards for your business. 1. Spend thirty minutes each day talking with two existing clients. Ask them what they want, what they need, and what they like/don't like. Implement ideas that work for you. 2. Invite your champion clients to serve on your Board of Directors. Your clients will add wisdom and will know that you value their judgment. 3. Post newspaper/magazine articles about your clients' achievements in your establishment. People love to be acknowledged for their wins. A classic picture frame will add an elegant touch. 4. Invite clients/customers to test a new product or service before you offer it to public. Your customers will have insight about what public wants. This will save you energy and will send message to your client that they are first to experience something new.
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