(1) Create a small committee to make preparations. Involve as many people as possible in planning process so that all of nuts and bolts of event are addressed in advance.

(2) Plan a menu that includes small finger foods and simple beverages. If you are serving alcohol, provide a transportation service to and from event.

(3) Send out invitations at least one month in advance. Ask people to R.S.V.P. by telephone, e-mail, or fax. If responses are low, assign a phone committee responsibility of contacting people 48 hours in advance in order to gain commitment.

1. Spend thirty minutes each day talking with two existing clients. Ask them what they want, what they need, and what they like/don't like. Implement ideas that work for you.

2. Invite your champion clients to serve on your Board of Directors. Your clients will add wisdom and will know that you value their judgment.

3. Post newspaper/magazine articles about your clients' achievements in your establishment. People love to be acknowledged for their wins. A classic picture frame will add an elegant touch.