Toyota is arguably one of most recognizable brand names in world. Toyota captured Number 1 spot in automotive sales, by creating high standards for quality, reliability and customer acceptance.

In short, name Toyota has become synonymous with standard of excellence to which many aspire.

Reaching this standard didn’t happen by accident. It was accomplished by having a consistent and effective decision-making process at every stage of their marketing and product delivery process.

Toyota recently launched a marketing campaign appealing to buyers’ personal aspirations. The previous campaign, “Get Feeling” gives way to “Moving Forward”, a series of ads proclaiming Toyota vehicles will be there as drivers hit milestones in life. The company felt they needed a change because customer mind-sets have changed, and their business needed to follow market.

This shift in direction came about because their marketing strategy was able to identify strategic keys to company’s future growth and make customer centric decisions. While Toyota may not have used exact process we are recommending, it is clear by looking at their strategy, they used a concise decision making process.

Seven Keys to Optimal Decision-Making

In long range goal to achieve a solid market presence, all people in key positions can achieve incredible levels of effectiveness by acting purposefully – by knowing what has to be done – and in getting work done as efficiently and expediently as possible.

Management in most all businesses, lament they have no time to do what they feel they need to do. For example, there are too many emails, priorities that seem to change daily, nano-second reaction to last minute requests, dealing with politics, and much, much more. Guess what? It’s not going away. No silver bullets. No magic spells. This is what you have. Get over it.

We are going to describe what you can to do to get your arms around making decisions that obtain optimal results.

Question. Are you certain your decisions will successfully accomplish your vision in shortest amount of time?

Here are seven key elements that will give clarity to many decisions you will want to make, for an effective business growth strategy to emerge.

Rule #1: Define over all purpose in specific – not conceptual – terms. Why It Is Important:To prevent decision overlap. Ramifications if You Don’t: You can’t measure progress or verify when progress is being made. How To Do It: Develop measurable results in time, dollars and numbers.

2. Offer something that is really free. If people go to your site and what you said was free really isn't, you'll lose their trust and they won't buy anything.

3. Add a chat room or message board to your web site. People want to interact with other people that have they same interests as them.

4. Entice people to link to your web site by giving them something free in return. This'll increase your ranking in some search engines.

5. Trigger your reader's emotions in your ad copy. Example, if you sell a book on gambling tips, tell them feelings they'll get when they win money.