Rule #3: Identify subjects NOT related to specific discussion topic. Why It Is Important:It keeps discussion focused on specific topic. Ramifications if You Don’t:Time and energy is wasted on unrelated issues and are possible landmines upsetting specific outcome of session. How To Do It:Prior to meeting, identify important issues and non-issues relating specifically to topic.

Rule #4: Use permission meter. Why It Is Important:Encourages participants to challenge assumptions, resulting in bold fresh new ideas. Ramifications if You Don’t:Participants are analyzed - not ideas. How To Do It:Establish a new dynamic style of thinking on a 1 – 10 scale from brainstorming to analytical to planning styles.

Rule #5 Invite only essential personnel in strategy discussions. Why It Is Important: Gets issues on table fast and encourages cross-functional teams to find solutions at outset. Ramifications if You Don’t:Avoids “silo” decision-making as well as loading session with non-essential personnel. How To Do It:Know how company works and who is responsible for what.

Rule #6: Compile Background Information. Why It Is Important:Gets all participants on same page without using valuable meeting time. Ramifications if You Don’t:The stated purpose is not fulfilled because time is wasted bringing everyone up to speed. How To Do It:Before meeting, distribute background information necessary to move discussion forward with velocity.

Rule #7: Develop a well thought-out communication plan. Why It Is Important:It ensures all essential personnel have information they need to be successful. Ramifications if You Don’t:All personnel not properly informed will not be in sync with original decisions. How To Do It:Determine what specific messages are delivered to whom; who needs to know; who will tell them; how they will be told; and by when.

Take a careful look at how your company is making decisions!

When effective decision-making flourishes you get on track towards successfully and effectively achieving your company’s vision.

In conclusion, if you follow these 7 golden rules, you will achieve success in ways you never dreamed possible. The key is to instill a reliable and consistent corporate decision-making process to get results like Toyota.

Marney Kaye is a Business Growth Specialist and provides a systematic, step-by-step process designed to develop growth strategies leading clients to take their rightful place in a dynamic and demanding marketplace. Clients who have shown interest in this process include marketers, analysts, heads of start-ups, management consultants, researchers, VCs, journalists, business development directors, trend watchers, and anyone else interested in staying on top of optimal decision-making. With offices outside Toronto, ON and Orlando, FL, Ms. Kaye can be reached at 905-873-6240 or 321-214-9231 www.busgrowth.com; mkaye@busgrowth.com

7. Increase your sales by e-mailing full page ads to your e-zine subscribers. Remember to tell people before they subscribe or they may consider it spam.

8. Ask people questions in your ad copy that make them think about their problems. For example: Do you want to be free of your debts?

9. Magnify size of your prospects problem in your ad; show how your product can solve it. The bigger problem, more sales you'll have.

10. Invest a percentage of your profits right back into your business. Spend it on marketing, product improvement, customer service, advertising, etc.

Quote of Day:

"The more you lose yourself in something bigger than yourself, more energy you will have." -- Norman Vincent Peale

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