(c) Internet Marketing Profits Center - All Rights Reserved http://www.internetmarketingprofitscenter.com1. You don't have a Unique Web Position
What do you think your site have special than others? Have you offer to your visitors enough motives to come back again? Do you have something to stand out from
crowd?
Did you offer better information, services, free stuff, marketing tools? Take some time to define your position - look at your competitors and discover how you can be more relevant they are.
2. Spread your advertising to
whole world
Your website will never satisfied all
people... and this isn't your goal. Now face it: only
big guys try to deal like this and only couple of them succeed (like Yahoo!, Amazon, e-Bay, Google).
Start by finding people with problems and solve them. Get your niche market, become an expert adviser and dominate it. Please understand: focus on a specific prospect or group.
3. You have in love with your own product or service
This is one of
main reason people failed online: they get "in love" with a bad product or service they develop. I know, it's very hard to quit your "baby", but
only way to have a healthy business is to offer a product or service that people really wanted.
Don't blame Internet because you failed. The 'Net is a BIG media source that changes every day, so you must to. My best advice is to throw away your hard selling product/ service and get a new one as quickly as possible! Look at your customers/ subscribers needs. Ask them about their problems and try to fix them with a great product or service.
4. Show people BENEFITS not FEATURES
- Benefits hit
prospects.
- Features are about
product.
Your prospects will buy from you IF your offer solve their problems. Tell them about their benefits - how you can solve their problems - and you already make a sale!
5. You don't have a solid long-term business plan
In these days now one start a business without a written business plan. Do you have one? If not, proceed as quickly as you can.
What do you want to do with your internet business? But with your prospects, or customers? Are you designing your business counting this concept? Sit down now and think. This point is crucial for your future e-business.
6. You must accept online payments with credit cards
Accepting credit cards on your web site can increase your profits by as much as 370%. Statistics shows that more than 85% of ALL online shopping's are made using credit cards.
What do you need? A merchant account, which these days are very easy to obtain. Not to mention
third party credit card service processors. Accepting credit cards on your web site is
best thing, but don't forget to use another types of payments (snail, fax, #800, etcetera).
7. You didn't qualify - yet! - your prospects
The results? Spending a lot of money on advertising and finally get very poor results. The next logical question is: "Why this happens to me?"
Simply because you didn't ask your prospects (or ask yourself about what kind of prospects do you have!) if they are:
- interested in your product/ service; - if they would spend money to buy it; - if they NEED your product.
8. No follow-up messages, no profits for your business
The first and most important thing is to track e-mail addresses. Than follow-up your prospects with good ad copy. Statisticaly, you'll need between 7 and 10 messages before you probably close a sale. The more targeted and biggest is your e-mail list,
better your profits will increase. But how to get a targeted list('s)?