The answer is hidden within your Web logs.

Without knowing a single piece of information about your Website, I am willing to bet one of your most accessed documents is same as mine.

This document would be your 404 error page.

When a visitor is unable to access a page on your site, they are taken to dreaded "404 Error" page.

I know you have come across this page in your Web travels, we all have:

"404 Error File Not Found

The requested URL was not found on this server"

Are you one of those Webmasters who has this hideous error page on your Website?

This mistake is not only costing you money, but it looks very unprofessional as well.

Whenever I come across one of these error messages, I just assume site owner is most likely an amateur. This is probably an unfair judgment on my part, but not totally without merit.

You see, once I show you how easy it is to create your own error page, you may soon be jumping to same conclusion when you come across one of these error pages.

You see, I have a little secret to reveal.

Once I let this secret out of bag, there will soon be a lynch mob of angry marketers outside of my office!

These savvy marketers will want my head on a silver platter for what I am about to tell you. Many of these marketers have been using this technique for years to gain new customers, and trust me when I say they DON'T want you to know about this.

If I told you that thirty seconds of your time could potentially bring you a new customer for your business, would you be interested?

Let me take that a step further: Would you be willing to trade those thirty seconds to gain a new customer? Hopefully your answer is an emphatic "Yes!."

You don't have to be in business long to discover that customers are your most important asset. If you ask any successful online marketer where he or she have found a majority of their customers, answer more times than not will be "my list."

However, there is a roadblock between all newsletter publishers and their subscribers...SPAM. The increase in spam has brought yet another hurdle to Internet marketers, spam filters. This is new dirty word among all marketers using email marketing.

Newsletter publishers are in a constant battle to get their email through spam filters to their subscribers.

Now let me reveal my little secret...

There is an easy system that allows you to bypass these filters, and get your email into your subscriber's inbox.

So why aren't more publishers using this system? One simple word: Laziness.

Many seasoned newsletter publishers are throwing away their sales and profits because they are l-a-z-y.