Death, taxes, and 404 error pages.

You can never truly stop all of your visitors from seeing 404 error message. Visitors may type address to one of your pages incorrectly, you might have removed a page that is still listed in search engines, etc.

Just accept fact that you can never totally prevent your visitors from seeing these messages.

However, you can control what your visitor sees when this message is displayed.

You can easily customize your error page to generate more affiliate sales, direct users to a new page, or anything else that your heart desires.

You can even go as far as blending your error page with layout of your Website. You can make this page look anyway you want it to.

Here is an example of my custom error page:

http://www.freeclassifiedlinks.com/custom404.html

As a general rule, you should always provide a link back to your main page.

With this rule in mind, you can learn how to create your own custom 404 page by following instructions in this article:

http://www.edevcafe.com/viewdoc.php?id

These services require you to verify your email address before your message is passed into your subscriber's inbox.

Many publishers simply disregard these emails and with a simple click, delete away a potential customer. They deem task as a waste of time. I am still in awe of this decision, but you won't hear me complain. The less emails in my prospect's inbox, better.

Are you making this same profit draining mistake with your newsletter subscribers?

Saying that you don't have enough time to verify your address is a poor excuse. It will take you no more than thirty seconds to do. I receive hundreds of new subscribers a day to all of my newsletters and always find time for this task. If you are getting more subscribers to your lists than me, then you probably don't need my advice anyway.

Investing some time to verify your address for your subscribers can be a huge payoff, now and in future.

When your address has been verified, that means your newsletter and promotional emails are all being sent right past spam filters directly to your subscriber's inbox.

The beautiful thing is, this is an inbox that isn't filled with spam. So your email is much more likely to be read than if it had been sent to a spam filled inbox.

Don't let simplicity of this technique fool you. It is very powerful.

By verifying your address for your subscribers who use these spam prevention services, it puts you one step ahead of your competitors who are too lazy to do same.

Getting edge on your competition is key to success, no matter what business you are in.

Copyright © 2005 Jason Tarasi