How It Works

To minimize amount of unnecessary click throughs, we are going to talk about a screening technique that is used in copywriting. A good copywriter has ablity to screen serious individuals from test pilots, before sale is initially made.

By using this screening technique you will dramatically decrease amount of refunds that you could be receiving. In this case, you need to be specific about your product or service without giving too many details, this will eliminate unnecessary click throughs.

When it comes time to develop an ad that best describes your offer, you need to use precise wording. If you use any ambiguous words, phrases or statements in your ads, you will confuse viewer, making them either click through or leave. You need to keep in mind that every click through is costing you money, so you need to make sure that you are targeting your market and that each of your visitors are qualified.

Applying The Headline

When placing a pay per click advertisement there are two things that you need to pay attention to, headline and description. The headline is used to grab their attention, build their curiousity and force them to read on. The difficult part is that pay per click ads only allow you a limited amount of characters, usually up to 50. Your attention grabbing headline will end up being only three or four words. You need to make your headline jump out at viewer, but at same time, you need to be specific.

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Hello,

First off I would like to tell everyone who would like to start their own business, or earn some extra income from home about a great book that I just got done reading. It is called "Multiple Streams of Internet Income" by Robert G. Allen. I personaly have learned many things from this book and I know you can too. As my grandfather told me to do when he recommended book to me I am going to tell you. Read it, highlight it, take notes on it, then go back to beginning and do it again. You can buy this book at Barnes & Noble for $11.86 by clicking on this link http://service.bfast.com/bfast/click?bfmid=2181&sourceid=40666262&bfpid=047121888X&bfmtype=book

Now I know that all of you are perfect and have no complications or stress in your life, but for maybe those one or two of you that do have a little bit of stress in your life :) here is a good article I found on how to recoginze and deal with stress.

Stressed For Success by Penny Plautz

Stress costs industry over 150 billion dollars a year in US alone. In UK, as much as 60 percent of all absenteeism is believed to be caused by stress-related disorders. In Norway, work-related sickness costs 10 percent of Gross National Product. The Japanese have an officially recognized condition called karoshi - death from stress caused by too much work. We hear it every day - staggering costs of stress.

But what exactly is stress? Where does it come from? And what can we do about it? It's easy to point to increasing urbanization, aging populations, changing gender roles, chaotic cultural climates, amount and speed of information and new technology as culprits. All of these factors have a significant impact on our lives - for better or for worse. However, reducing stress and reversing its effect on our individual lives ultimately is an inside job.

You see, stress is different for each of us. Although you may delight in delivering this year's marketing report to a packed house, I may pass out before I reach podium! What you may interpret as a "light schedule" may be overwhelming to me.

By acknowledging differences in individual styles, rhythms, preferences, and priorities AND refraining from judging them as good/bad or right/wrong we can significantly reduce our own stress level. It all begins with awareness.