Applying The Description

As far as description goes, you have a little more to work with, unless you are using Google's Adwords. Google's Adwords gives you two lines and each line only allows up to 35 characters. You will need to be as specific and descriptive as you can. The description is very crucial, and it will determine whether or not your visitor will initially click through.

Let me give you another example, now which description is precise in wording and is descriptive enough to screen your visitor, "You can join our Two Tier Associate Program at no cost or obligation", or "Snowball in cash by promoting info-marketing products. Join for Free!" I hope you picked second description!

The first description, "You can join our Two Tier Associate Program at no cost or obligation" is vague and wide open. This description does not describe what kind of product or service they would be promoting or kind of associate program I am offering is, pay per lead, pay per click, pay per sale, or two tier. You don't want to use a description that is too vague, that is how you get a lot of unnecessary click throughs.

On other hand, second description, "Snowball in cash by promoting marketing info-products. Join for Free!" is very clear and concise. Even though description did not say what kind of associate program it was, in headline it was clear. It said, "Earn $47 - $270 Per Sale." Moreover, I was able to tell my visitor that they'd be promoting information marketing products and was free to participate. I was also able to hit them with a couple psychological triggers, "Snowball" and "Cash".

To screen your visitors more effectively, you need to choose keywords that are relevant to your product or service and that target your market. If you select keywords or phrases that are too general, you will still have a lot of unnecessary click throughs. You can only screen so much, so don't select inappropriate keywords or phrases when starting your pay per click advertisement campaign. Take your time and brainstorm for appropriate keywords and phrases that best desribes your product or service.

Of course there's no denying physical component to stress - racing pulse, sweaty palms, dilated eyes, shortness of breath. Most of us know this as "the fight or flight" syndrome. There is also a third component called "freeze" (think of a deer in headlights). The stress response kicks in automatically whenever our body perceives a threat. Although this response can help us function more effectively in short run, it can be extremely damaging to body in long run.

So what are we to do? Enter fourth option - flow. When we are able to challenge typical conversations or action patterns that seize control when panic strikes, we can usually relax and flow with situation.

The next time you feel your blood pressure rising, take a slow, deep breath and imagine yourself flowing with situation. It may take some practice and require a little creativity, but benefits begin with first breath.

About Author:

Penny Plautz is a wellness consultant who specializes in helping individuals and corporations find solutions to stress. Visit her at http://www.stressedforsuccess.com or call her at (505)466-6788 to find out how to tame tension in your life.

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