Copyright © 2004 Priya Shah http://www.priyashah.comThe recent spurt of interest in blogging has begun to ignite
hope that people can make a full-time income from blogging.
Although there are a few people actually doing this, there aren't too many business models yet that can support someone making a full-time income from their blogs.
I believe that blogs should be an important part of any traffic-generation plan for a website, but don't depend on
blog itself to do much selling.
Blogs are best viewed as an addition to site content, in reality, a very simple content management system that helps you update your site more frequently, so your search engine listings and traffic increase.
Email campaigns are still
best way to produce sales on demand and to announce specials and time-limited offers, because blogs do not yet have
immediacy and reach of email.
Blogs are not about selling anyway. As an internet marketer and publisher, I find that blogs can be an excellent tool to support your main business, to provide value, build relationships with prospective customers and to build your personal brand and image.
For corporates and small businesses, blogs can help put a human face on an otherwise bland business site. In
corporate world, blogs are being for internal communication and knowledge management, and for brand building and public relations campaigns.
Nike's Art of Speed blog is an excellent example of subtle brand building using blogs. http://www.gawker.com/artofspeed
As an internet marketer and publisher, here are some ways you can use blogs to support your business.
1. Write reviews of products in your field
Writing reviews not only allows you to benefit from improved search engine listings for
product you are reviewing, but allows you to provide your subscribers with information that contributes to their purchase decisions. That makes it an ideal way to earn affiliate income.