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2. Direct traffic to your articles
If you've written an article and published it online, use your blog to post a teaser, perhaps describing what made you write that particular article, and then link to it so you get your readers to also visit your website and check out your other offerings.
3. Direct traffic to your ezine archives
Post a few paragraphs or editorial of your ezine or newsletter issues on your blog and link to archived issue on your website so that your readers can read rest of issue there.
4. Talk about what's going on in your life
People buy from those they like and trust. As an online journal or diary, a blog is ideal medium to share details of your holiday, things that made you laugh (or not), your own humorous take on life, anything to let your prospective customers get to know person behind website better.
5. Comment on developments in your industry
A blog is an ideal place to post your personal opinions, favourable or not, about developments in your industry. If you are not happy with someone's customer service, or have been defrauded, they are also a good way of warning other potential victims. Becoming a source of industry information is part of process of branding yourself as an expert.
There are many more ways that you can promote yourself, your products and services using a blog, but ones above should get you started for now.
Just remember to use your blog for purpose it was meant to be used. To brand, to communicate, to connect.
Leave selling to your sales letter.
Priya Shah is an ezine publisher at http://ebizwhiz-publishing.com by day and doubles as a Blog Maniac by night http://www.blog-maniac.com Blog Brandz http://www.blogbrandz.com is the legitimate offspring of her affair with the blogosphere.