Most people look at future with negativity. They'd rather look away! Why? Because it's uncertain, robbing them of their security, breaking promises, ruining plans, forcing them to change continuously, bearing 'bad news'. For many people, future is none other than angel of death.Well, not if you do a good job at anticipating and accurately predicting future! The future is a double-edged sword. You either make it work for you or it will cut you in half. The better you anticipate future better it will work for you.

If you could get tomorrow's newspaper today, you could become a multi-billionaire tomorrow. Notice I said you "could" (in bold). Why? Cause having tomorrow's newspaper today is not enough. You have to take action and capitalize on valuable information in newspaper... today!

It is very crucial that you find out what's going to revolutionize Web and have greatest impact on your online business and internet marketing. If I had asked you back in 1968, what nation will dominate world of watch making in 1990, what would you have answered? Switzerland, of course!

In 1968, Swiss had more than 65% of unit sales in global watch market and more than 80% of profits. They were world leaders by an enormous stretch. No one was even a close second. In 1980, their market share collapsed from 65% to 10%.What happened? Something profound, something Swiss weren't aware of and didn't see coming.

Mechanical watches gave way to something totally new... Electronic Watches!

If you are relying on traditional market thinking and advertising for your business, you are going to be in trouble in 2005. The markets have moved beyond traditional thinking. I am not sure when this occurred or why. Perhaps it’s speed of today’s market place, variety of customer options and business competition, or need for instant gratification. The whys are not important. You only need to recognize that it has changed!

If you are going to make it in 2005, you must adopt an interactive mode of market thinking. Interactive market thinking will gives you a chance, not a guarantee. A rule of new market place is “there are no guarantees!”

The Traditional Market Thinking

Traditional marketing thinking is about passivity and waiting. You start with a widget you dearly love. You think everyone should buy your widget.

You start your business. You put an ad in yellow pages. You print up business cards. Someone sells you on need for a four color brochures that talks about your widget. You put some ads in local newspaper.

You passively wait for customers to come in door. Some do, but never enough. You try other advertising techniques. You create a flyer and coupons for Val Pac programs. You create a website. You join a networking group. You get a few more customers but still not enough. You even try good old fashion cold calling. You wait and pray for more business.

Joe, traditional model is dead!

The Interactive Mode of Market Thinking

If you are going to have a chance in 2005, you must adopt an interactive mode of market thinking. What is this new mode of thinking? I will outline a set of four skills you need for interactive marketing.

1. You start with a position that market will teach you. Your market is quicker, faster, smarter, and more diverse than you can ever be. If you think you know all of answers your arrogance will kill you. You must start by believing market will teach you what you need to know!

2. Second, you need to bring a different energy to your marketing activities. Do you remember pitch men you see at state fairs? They bring a special energy to their work. At heart of a pitch man is willingness to experiment, to change, to adapt, to be creative for situation, to be a pragmatist. There is no need to be perfect, just good enough! Adopt energy of a pitch man.