The general predictions are 'foundational' and extremely important in giving you a clear, 30 thousand-foot view of where things are heading, what's coming our way and what changes are going to happen to online world. The specific predictions are based on general ones.

Nobody can make specific, accurate predictions about net, web, technologies and products of distant future simply because it is invisible to us; way beyond our viewpoint. Read following statements to see what I really mean:

“Who hell wants to hear actors talk?” Harry Warner, Warner Brothers Pictures, 1927.

“I think there's a world market for about 5 computers.” Thomas Watson, chairman of IBM, 1943.

"Man will never reach moon regardless of all future scientific advances.” Dr. Lee De Forest.

“Heavier-than-air flying machines are impossible.” Lord Kelvin, president, Royal Society, 1895.

“There is no reason anyone would want a computer in their home.” Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977.

“640K ought to be enough for anybody.” Bill Gates, 1981.

I’m talking about near 'visible' future of Internet Marketing. How near is 'near'? I’m talking about years 2005 and 2006.Revealing future will help you make accurate plans, steer away from threats and sail safely towards opportunities. "To stay ahead of pack, you don't have to be best, just first."

"Ninety percent of technology hasn't even been developed yet." - Tim Armstrong, Google's vice president of advertising.

Be First to PROFIT from Amazing OPPORTUNITIES And Avoid Fatal Online Business THREATS By Fully REVEALING FUTURE of Internet Marketing! To get 378 Internet Marketing Predictions for 2005-2006 log onto: http://tinyurl.com/54ybe .

God Bless!

Dwayne Jones M.S.I Business Development

Try a bunch of marketing techniques and test them and retest them. When you find something that works run with it. It will work for a period of time. Then market moves on and you must move on. The work of testing is only way to succeed in today’s market place.

4. Have mindset of an inventor. Thomas Edison did not have 9999 failures on his way to inventing light bulb. He had 9999 ways light bulb did not work. Interactive marketing is not a straight line. It zigs and zags. When you recognize this, you will not be frustrated by marketing efforts that do not produce results you want. You realize you must try again to unlock keys of your market.

An Example of Interactive Marketing

Everyone will agree that today’s markets demand more credibility, more proof. Look at any marketing manual and you will learn about various forms of credibility. There are testimonials, written proof, expertise, guarantees, awards, credentials, etc. The critical question for interactive marketing is what proofs or credibility does my market need?

If your customer is a school system that wants you to teach a class, they may ask for a teaching certificate. They may even require status of graduating from a certain university. If you are going into that same school to fix a water pipe, they may want to see your plumber’s license to see that if you have expertise to do job. In some schools, they may ask you for a union card because they will not accept just any plumber.

It makes little difference what you think is good proof or credibility. What your market place wants for proof and credibility is only thing that really counts. You identify what your market place wants by interacting with it, going back and forth, testing, asking, failing, succeeding, repackaging, experimenting, creating new offerings and making your pitch! When you use these skills with market place it begins to teach you what you need to be successful with it.

Conclusion Joe, interactive marketing is not a cute new phrase. It’s way your business must relate with today’s market place if you want to get your business a chance for success in 2005.

Free Help to Grow Your Business Interested in getting off of small business merry-go-round that is leading no where? Call my toll free number 1-877-714-5500 and listen to a pre-recorded message about a free report that will push your business to next level. It’s a free call, a free report, no sales pitch, so call any time. 1-877-714-5500.

Copyright Al Hanzal, 2004. All Rights Reserved

Hanzal Enterprises, Inc. 4191 Granite Court Eagan, Minnesota 55123 651-485-3340