I am asked all time “Where should I advertise my business?” Every businessperson I know is looking for magic medium, which will generate a windfall of customers. However, windfall of new customers may not require a new medium at all. It may only require tweaking of their existing marketing mediums.

For many businesses, local newspaper is a staple of their marketing plan. But, many small businesses don’t realize full potential of their advertising investment because ads aren’t pulling response they need. The local newspaper can be an affordable medium, but it can be very expensive if your ads are not generating enough business. In addition to being affordable, newspapers offer a variety of advantages including:

*Newspapers are published frequently – this provides small businesses tremendous flexibility when running promotions. You can quickly put a campaign in place without waiting for next month’s publication, as you would have to do with a magazine.

When used correctly a post card can become very powerful marketing tool. Be sure front of your card is explicit. It should be clear to your customer what you are selling. A color postcard is a must, unless you are using black and white to your advantage, that is, to make a point.

The front should motivate your customer to turn it around and see what you are offering or what you can do for them.

The back of your card should make your points in a clear and concise manner. After this is done be sure to give your customer a number of ways to contact you: by phone, by email, by snail mail. If you have a website be sure you mention it here.