*Newspapers have numerous sections allowing advertisers to target by interest as well. For example, a small ladies fashion boutique would advertise in Fashion section of their local newspaper.

What Should I Say? When it comes to what to say in an ad to have your investment yield best results there are a multitude of techniques to apply. Some are listed here:

*Keep sentences in your ad short – no more than 20 words. *Keep paragraphs short – no more than 5 lines. *Use bullets to list your benefits to target audience. *Don’t fill every inch of your ad with copy or images. White space makes your ad much easier to read and more inviting when people are scanning a page.

There are many more techniques to use when designing your newspaper ads. For a complete list visit www.7stepmarketingplan.com and check resources page.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Nicole Shields is author of 7 Step Marketing Plan manual, a complete system, including Quick Start Kit, a digital file of forms and spreadsheets, which makes it easy for business owners and managers to write, implement and manage a profit-producing marketing plan. To learn more, visit: http://www.1shoppingcart.com/app/adtrack.asp?AdID=39295

Address their concerns rather than tooting your own horn, you can do that in your follow-up. Your postcard is not place to discuss you, but what you have to offer to your customer, or how you can help your customer. You need to have a unique selling point (USP).

You can expand limited amount of space on post cards by using certain fonts and typefaces. Just be sure that they are readable to everyone. Remember, people over 40 start having a hard time seeing all that tiny print.

So start making post cards a part of your marketing campaign. You can also use them to announce a seminar, extend an invitation to your new website, make an announcement (new product, new store location), etc. I am sure if you brainstorm you can think of a myriad of ways you can use postcards.

Copyright 2003 DeFiore Enterprises