How To Make Your Customers Accept All Charges

Written by Akinori Furukoshi


Are There Any Hidden Charges?

A while ago, there were junk-mail ads offering products with incredible prices. They also, however, charged incredible shipping and handling fees. So it turns out those were actually bad deals. How about your site? Are you hiding any fees? Products or services are well presented on most web sites, but not all charges are presented well. This prevents potential sales from closing.

--Don't Give Customers a Surprise--

Here's a simple example. A potential customer, Mr. Smith, visits your web site and picks a product. Your site instructs him to "proceed to checkout" when he's made his choices. He types in his name and shipping information, andrepparttar total charges appear onrepparttar 134554 screen. Now, suddenly, extra shipping and handling charges appear. Those charges are reasonable, but he wasn't aware of them when he beganrepparttar 134555 checkout process. It's a total surprise. Customers don't like this type of surprise!

--Don't Hide Extra Charges--

Okay, so maybe today's Internet shoppers are expecting shipping charges. Now your customer is trying to find out what those shipping charges will be. A good way to annoy a shopper is to make it more difficult to find out about shipping charges than it is to choose a product fromrepparttar 134556 thousands of products onrepparttar 134557 same web site. After looking around a while, they may finally figure out thatrepparttar 134558 only way to determinerepparttar 134559 charges is to go thoughrepparttar 134560 checkout process. Just before giving his credit card number, Mr. Smith (fromrepparttar 134561 example above) will finally viewrepparttar 134562 shipping charges. You could have saved him a lot of time and aggravation by telling him this inrepparttar 134563 beginning. Of course it could be even worse. You could ask for his credit card number before showing total charges. But surely you're aware that, in this security-conscious era, no one will give out credit information untilrepparttar 134564 total charges are revealed, right?

3 Questions Everyone Should Ask Themselves Before Designing or Redesigning a Webpage

Written by Colin Eyo


With web design tools becoming easier and easier to use, almost anyone with an idea can create their own website. In many cases, individuals who design without professional guidance miss key elements, which compromiserepparttar effectiveness of their webpage. In order to help understand some of these mistakes being made by novice designers, we will dissectrepparttar 134553 current redesign of http://www.profitmaker.net and discuss some ofrepparttar 134554 major questions that should be asked before creating or redesigning any webpage.

What isrepparttar 134555 focus?

This isrepparttar 134556 most important question to ask yourself before you begin any project. Inrepparttar 134557 case of www.profitmaker.net,repparttar 134558 main purpose ofrepparttar 134559 site was to promoterepparttar 134560 client's downloadable book. The original design failed to accomplish this. Not only wasrepparttar 134561 book difficult to find, it wasn't even mentioned onrepparttar 134562 main page! See for yourself:

http://www.profitmaker.net/old_site/index.htm

In order to ensurerepparttar 134563 downloadable book can be easily accessed by a visitor, two links were created onrepparttar 134564 main page to lead prospects directly torepparttar 134565 download page. Ifrepparttar 134566 link inrepparttar 134567 header doesn't drawrepparttar 134568 attention ofrepparttar 134569 prospect,repparttar 134570 large graphic ofrepparttar 134571 book inrepparttar 134572 center ofrepparttar 134573 page definitely will. Also, eye-catching text, designed to promoterepparttar 134574 benefits ofrepparttar 134575 product, accompanies each link leading torepparttar 134576 book's download page. This givesrepparttar 134577 prospect yet another reason to downloadrepparttar 134578 book.

http://www.profitmaker.net

Does your design achieve continuity?

A simple way to diagnose this problem is to ask "Do allrepparttar 134579 elements inrepparttar 134580 webpage look like they belong together?" The original design of profitmaker.net had two major problems in this department. The choice of graphics forrepparttar 134581 navigation andrepparttar 134582 choice of fonts were throwing offrepparttar 134583 overall unity ofrepparttar 134584 page design.

When it comes to establishing continuity within a webpage, there is no better guide than simplicity. Forrepparttar 134585 navigation and overall graphics, a simple color pallet was chosen consisting mainly of green asrepparttar 134586 primary color and yellow as a secondary. Sticking to this color pallet ensures that we avoidrepparttar 134587 introduction of colors that may clash withrepparttar 134588 rest ofrepparttar 134589 design. Also, font choices play a major role in achievingrepparttar 134590 overall flow withinrepparttar 134591 main page ofrepparttar 134592 site. Again, simple isrepparttar 134593 way to go. Only one major font was chosen forrepparttar 134594 redesign. This makes it easier to establish font hierarchy, allowing clear interpretation ofrepparttar 134595 differences between headlines and body text.

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