--How to Make Extra Fees Acceptable--

While this is just about shipping charges, just one simple example, there can be lots of hidden charges that won't show up until last minute. If this happens, even though those charges are reasonable, your customer won't be happy with them. People accept things more easily if they are expecting them. For example, if customers are aware that there will be shipping charges and are told about those charges properly, they will accept charges more easily. Also, they will feel comfortable with checkout process. Customers will click final "order" button more willingly.

You can't make money just showing people your products or services. You have to ask them to give you their money. But here's problem: they won't give you that money unless they trust you. One way to earn that trust is to make all charges easy to find . . . just as easy as finding a product. As it gets harder to find out about extra charges, people become more resistant to them. The sooner your customers know about extra charges, better they will feel about them. Feeling better means a better shopping experience, and a better shopping experience encourages return visits.

Does your website capture leads?

Without capturing leads, any website that was created to generate business is doomed to fail. When looking at original profitmaker.net design there are several things that could be improved upon in this area. In original design, newsletter sign up area was located nearly halfway down page compromising chances of it being viewed by potential customers. Also, graphics and text accompanying submission field were not at all eye-catching.

The Solution for this dilemma was simple. First, newsletter's sign up area's location was moved to become one of first items mentioned on page. Secondly, it was given more prominence by enlarging its headline text making it more likely to be noticed by potential prospects.

Although asking these questions about your site during a redesign may help improve odds of success, it's only beginning. There are many other subtle elements that must be considered in order to make a website successful. At worlddesignservices we take them all into account when designing or redesigning your website. Let us have a look at it. Contact us at mailto:customerservice@worldprofit.com and we'll provide you with specific recommendations that will help improve your websites profitability today.

Colin Eyo is a member of Worldprofit's Design Team at (http://www.worldprofit.com) Remember your site must be appealing in design AND make use of tested successful marketing techniques. We offer you both. Put our experts to work for you! Contact mailto:customerservice@worldprofit.com with details on your site, your business and plans.