How To Get Valuable Feedback From Your Customers Written by Adrian Kennelly
You can learn many things you didn't know about your business by getting valuable feedback from your customers. Your customers may buy your main product just to get free gifts. Your visitors may think it's to hard to navigate through your web site. By knowing this type of important information you can improve your web site, products/services, advertising, and marketing. Below are nine techniques you can use to get valuable feedback from your customers. -Use surveys and questionnaires regularly to improve your business. Publish them on your web site, e-zine, print newsletter, direct mail material, include them with product shipments or inside product packages. Post them on appropriate online message boards, e-mail discussion lists and newsgroups on internet. -Create an online community for your customers. Include a chat room, message board, e-mail discussion list on your site for customers to participate in. You can regularly moderate these communities to see what your customers are saying about your business. -Give away your products to a group of your customers. Ask them to use and review product. Ask them to fill out an evaluation form and send it back. Some customers may fill them out, some may not, but feedback you do get will be valuable. -Offer your web site visitors an online product or service from your web site at no cost. It could be an ebook, search engine submission, consulting via e-mail, web design, etc. In return, ask them to fill out a short survey about your web site, products or services you're selling, customer service, or your web site. -Create a customer focus group. Invite ten to twenty of your most loyal customers to meet regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products.
| | How a Best Buy Sales Clerk taught Me the Simple 6 Step Formula for Closing ANY Sale Written by Daegan Smith
Follow this story….I went to Best Buy today to get a few CDs and walked out with a new subscription to Sports Illustrated. Immediately confused, I asked myself how’d that happen? As I went through steps that brought to that point in time, I realized I was sold on subscription before I ever had a chance to even think about saying no. Wow! What if and I had this power? My home business would be booming to say least. So, let me go through exactly what happened and then I’ll pull a few key points out for you. I browsed CD section of Best Buy for about 30 minutes and then after making my final music selections I headed to checkout counter. I was greeted by a friendly checkout clerk who rung up my three CDs to a total cost of $43. As she was ringing me up she said “How would you like a free Subscription to Sports Illustrated or Entertainment Magazine?” Before I could answer she continued by telling me that she had already taken advantage of offer herself and had received eight free issues of Entertainment Magazine. She continued by telling me exactly how I could unsubscribe at anytime and still get eight free issues of whichever magazine I choose. Then, even before she finished speaking, an adjacent check out clerk chimed in and said how great of a deal he thought it was and how much he enjoyed his free subscription. Then magic happened! No sooner did I turn my head back to first sales clerk than did she ask me which subscription I wanted. Without thinking, I said Sports Illustrated. She replied, “that’s what guys always choose”. She rung me up and I was out door before I had a chance to think about what had just happened. How great is that? She probably made a commission and I never even saw it coming. ----------------------------------------------------- Ok… So, what made this whole process work so well? First: The Element of surprise… I had no idea what hit me. Second: A free trial offer… She offered me something that was very low risk to me. I didn’t really want a subscription to Sports Illustrated, but hey it was FREE so why not? Third: Smooth transition into her testimonial…
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