Both can lead to sales, however they should NOT be treated same.

Targeted visitors are people that have either found your site through a search they conducted, have clicked on a link from another web site, or have clicked on a link in an ad you placed or article you wrote. These are visitors that already have some idea of what your site offers and have come to look for more information.

Non-targeted visitors come from guaranteed hits purchases, surf for hits or pop-under exchange programs, and other similar methods. These visitors are seeing your site without prior knowledge as to what your site is all about.

Non targeted visitors are just as viable potential customers if you recognize that they must be treated differently.

SETTING UP FOR NON-TARGETED VISITORS

At this time I'd like you to seriously consider setting up a special page on your site for non-targeted hits. Other visitors that come to your site through advertising are already giving you their attention and will be looking for whatever it was about your ad that attracted them. They are already a step ahead of non-targeted visitors.

With non-targeted visitors, you must GRAB their attention just same as you grab people's attention with your advertising.

The goal with your special page is to give people a reason to stick around and visit rest of your site, NOT to start them into sales process, at least not in same manner. Remember, at this point you are just a pop-up or an extra site to what they are already doing in most cases.

Write your special page for non-targeted visitors much like you write a classified ad. Use an ATTENTION grabbing headline followed by a reason why they should give you their INTEREST. Then create a DESIRE for them to know more about you, and an ACTION for them to take that leads into rest of your site.

Do those words sound familiar? Attention, Interest, Desire, Action? AIDA is popular formula for writing classified ads.

START GENERAL

You never know what a non-targeted visitor might be doing before they run across your site. If they are searching for information on ezine publishing and all of a sudden your site on fine tuning meta tag keywords comes up, they will click your site down immediately thinking they had mistakenly gone in wrong direction.

Placing keywords strategically throughout your web pages will greatly improve your rankings in search engines. Many sites, however, leave them out altogether so your Site won't get ranked at all. Inserting too many keywords in your web pages or repeating them too often, will result in your site getting banned from search engines.

How do you sort all this out so you can effectively market your web site to search engines?

My last article (www.isitebuild.com/keyword), discussed, what is a keyword and how to create targeted keywords for your site. Next we will discuss where to place keywords, how many to use and some tips on what to avoid.

Where to place keywords in your web pages?

Title Tag - this tag should contain your most important keyword phrase. Make title interesting enough to grab visitor's attention. Only use 5 to 6 words in your title with your most relevant keyword in beginning.

Description Meta Tag The search engines often use this tag when they display description of your web site in search results. Try to make description inviting for your visitors. The length should be less than 200 characters, including spaces.

Keyword Meta Tag This tag will contain a listing of your keywords and keyword phrases that are relevant to your page and enable a Search Engine to find you. Here are some things to remember: