KEEP IT SHORT AND POINTED

Remember to keep all of elements of AIDA in first screen shot on your web page. By this I mean what will be seen by site visitors without having to scroll down. Some pop-under programs don't open full size windows either, so get to point fast, essentially one or two short paragraphs for each of AIDA elements.

Now obviously that would lead to a VERY short web page. However, just because you cover everything briefly in a few lines first doesn't mean you can't then expand on those topics. Get it out quick so it can all be taken in on one glance, then go into further details for those that have decided to give you their attention.

From there, either lead directly into your main information or link them to other pages on your site.

When creating a special page for non-targeted visitors, do it with only ONE goal in mind, leading them to next step. The next step may be to continue reading further down page where your sales copy is, or clicking to another page on your site, or merely subscribing to your ezine. Whatever it is, focus on that one thing and give them a reason to take that action.

ONE LAST THING

Whatever you do, make your page fast loading! Don't use a bunch of large graphics and five miles of text that takes 15 seconds to load up. You'll lose a lot of people this way. Keep it simple so your headline literally pops right up and commands attention. Don't add pop-up windows to your page either. This will only confuse things and draw attention away from your main point.

Guaranteed hits and Free hits programs can make a difference for your business if you target them right way. Like anything, it just takes right strategy and a little planning. Once you get set up correctly, it can open a whole new aspect for promoting your business.

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Heading Tags These tags hold separate topics between paragraphs and range from H1, which is very large and bold to H6, which is very small and bold. Your page heading should contain your most important keywords or keyword phrase.

Alt Tag This tag is used to add text in place of image. The user may have turned off reading graphics to make page load faster. Therefore he will read ALT Tag text instead. Add short keyword rich text to your graphic links. Make sure ALT text describes link destination.

Hypertext Links Include your keywords or keyword phrase in your link text.

Content Search Engine spiders put more weight on keyword rich content that is higher up on page rather than in middle or lower sections. Insert your keywords and keyword phrases in your text at least three times.

Types of Sites that won't get indexed by Search Engines. Flash and Frame Sites - pages created this way will be avoided by Search Engines spiders.

Dynamic Pages - any web address that contains a question mark (i.e. ASP, Perl, Cold Fusion), will not be indexed by spiders.

Password Protected Pages - Search Engines Spiders will not index any area that is protected by a password.

Meta Tag Generators These are tools that can be used to automatically generate your keywords. Here are some resources you can use:

http://vancouver-webpages.com/META/mk-metas.html http://www.bcentral.com/products/metatags.asp

Conclusion: Consumers are 5 times more likely to purchase your products after seeing search engine listings versus banners. Implementing these strategies mentioned, may not get you a number one ranking in Search Engines, but you definitely have a distinct advantage over those Web Sites that have not done any optimizing.

Herman Drost is a Certified Internet Webmaster (CIW) owner and author of iSiteBuild.com Site Design and Low Cost Hosting from $30/year. (http://www.isitebuild.com)