How To Establish Your Targeted Keyword Phrase for PPCWritten by Lawrence Roth
“Targeted Keyword Phrase” is one of primary buzzwords (buzz-phrases); we e-commerce entrepreneurs all hear and read about. However, it is easier said then done. If keywords are too general, your website will be hit with a lot of traffic you don’t want or need, resulting in only a few or no buys. If keywords are too narrow, you might not get enough traffic, resulting in only a few or no buys.Using a PPC (Pay Per Click) site like Google Adwords or Overture can result in a high expense with few or no sales for general words. For example, my Website Rothline.com is an online catalog for computer and video games and pc software. When site was started, we used keywords, “video games,” “computer games” and “pc software.” We got a lot of traffic via Google Adwords and Overture. But only a few sales. The expense for PPC was higher than profit for those sales. So we went back to drawing board and established a new list of keywords. This is process that we currently use: First, we use following websites to search with keywords and assess results; Google Adwords Keyword Search, Overture Search Term Suggestion Tool, 7 Search Keyword Search and Google.com By using a general keyword like “video games” we use Google Adwords Keyword Search to create a list of more specific keywords and similar keywords. Then from those lists we use Overture Keyword Search to determine how many times a keyword was searched in a previous month.
| | How to stay focusedWritten by Louis Velez
How to Stay Focused on Your Home Business Goals When you are owner of a home business, you will find hundreds of distractions that take you away from your time, energy and focus. Common distractions include: children, family, friends, neighbors, pets, phone calls, mail, household chores, video games, television, neighborhood children, visitors, and so many more. As an owner of a home based business, you must always remember your purpose in bringing your profession home. What was your reason for wanting to own a home business? Was your goal to work from home so that you can share in lives of your children? Was your goal to be get away from rat race and fire your boss? Was your goal to have freedom to work when it is convenient for you? Was your goal to make tons of money working for yourself? Here's a few good tips that will help you stay focused on your home business: TIP #1: Whatever your reason for going out on your own, you must keep your reason in forefront of your mind. If you forget your reason for starting your own home business, you will not be working for yourself for long. It is far too easy to let circumstance drive your activities --- and when circumstance is in driver's seat, you are more likely to crash and burn.
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