For example with keyword “video games” that we used in Google Adwords Keyword Search we found keyword phrase, “action game.” Since this phrase is more specific to a type of video game that Rothline Entertainment markets we used that keyword phrase in Overture Keyword Search.

The Overture search results displayed that “action game” was searched 68525 times in previous month. That number count is too high which will result in a lot traffic to our site but few sales. By using that keyword phrase would at 5 cents cost per click we would end up with a potential $3425.25 PPC expense. Granted now all Internet surfers would click on every ad of ours that would appear keyword. So let’s assume that only a third would actual click on our ad to go to our site. That would still result in about $1,142.08 in PPC Expense. Still a high expense.

Now overture has also listed keyword phrase, “action video game” which has a previous month search count of 182. Our philosophy on keyword phrases is that if keyword search count for previous month is between 50 and 300 that is a good balance for a targeted keyword phrase. 182 hits to our site would be about $9 a month for PPC. Much more affordable with a list of some more targeted keyword phrase, we are more likely to pay less for PPC and get more sales.

TIP #2: Remember --- your own business is a lot like a real job. Some people go to work to play, some go to socialize, and others --- most often those who are paid in a commission or tip environment --- go to work to work and to make money. When you work for yourself, your salary is directly proportional to your productivity. Therefore, wouldn't it make sense to stay focused on getting as much done in as short of a period as possible? Go to work to work and make money. Leave playtime and recreation for when your workday has ended. Wishing you best, Louis A. Velez http://www.ltsplace.com

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